YouTube Is Investing $5 Million Into "Creators For Change"

rgMekanic

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YouTube announced today on their Official Blog that they are investing an additional $5 million dollars into their "Creators For Change" program. The program started in 2016 is aimed at boosting the profile of YouTubers whose videos “counter hate and promote tolerance.” The announcement comes while over a hundred YouTube creators are in London for the annual Creators for Change Summit.

I can't quite understand why they would need such a large investment for a handful of people to make YouTube videos. The article doesn't state what YouTube has been investing into the Creators For Change program, but with only 55 videos total... from 39 creators... in a year and a half... it doesn't sound like YouTube is getting their money's worth.

In 2018, we are continuing to invest in Creators for Change, including providing production and marketing support with a value of over $5M to diverse voices harnessing the power and scale of YouTube in groundbreaking, positive ways.
 
Ah so videos about legalizing cannabis? After all I hear it mellows everyone and makes you very tolerant (and someday I might actually try some and see...). Of course look what happens when the government tries to mellow everyone like in Serenity (the Joss Whedon movie), so just as well it's Google and their do no harm thing ;).
 
We need someone to disrupt Youtubes monopoly in a big way. I'm tired of them being the only party in town. So far people have tried, but nobody has figured it out.

I have no doubt this money will go toward exactly what they say they're trying to combat.
 
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Funny how the tolerable cannot tolerate the intolerable.
Nope, but it is funny how the intolerant pretend to be tolerant. Most of the SJW crowd is as intolerant as you can find. They literally act like Hitler's brownshirts. These are the people google is likely to promote. They are not looking to counter hate, they are looking to incite it, and point it in a direction of their choosing.
 
Nope, but it is funny how the intolerant pretend to be tolerant. Most of the SJW crowd is as intolerant as you can find. They literally act like Hitler's brownshirts. These are the people google is likely to promote. They are not looking to counter hate, they are looking to incite it, and point it in a direction of their choosing.

That's exactly what I was getting at.
 
I have no doubt this money will go toward exactly what they say they're trying to combat.

Oh no doubt. I bet somewhere along the line Soros has his gnarled old fingers in the pie.
 
YouTube is no longer a viable platform for sane and intelligent people who wish to share their views. Alas, I don't see a competing service coming along anytime soon which can knock the YouTube behemoth off its perch.
 
amazon-tube coming up soon (tm)
I'm aware of it, but I don't think we can count on Jeff Bezos's Amazon platform being any less hostile to non-SJW and politically incorrect content creators than YouTube now is.
 
Google finally found a problem throwing money at won't solve. No one gives two shits about videos that provide no context, no value, and topics the 'average' person doesn't fucking care about.

When you have a corgi video running around frapping like a maniac with millions of views and a video about some poor 'oppressed' woman ranting into her macbook about the patriarchy keeping her down getting 1000 views you can understand what the 'average' person cares about.


/me looks for corgi videos
//OMG SUPAHCUTE
 
It's socialists vs communists vs fascists, they are just pissed off that after 50+ years they still can't win the United States.
 
I stopped in on this thread just to see what the hard'ers would be saying, and a little of my faith in faith in humanity is restored.
Me too! The [H] threads hold some smart no-shit folks. Unfortunately we will still be among the first to die. All hail our cultural Marxist overlords.
Oh, and that photo? Count the "whites"! Where's Waldo. What are the odds? Ever heard of a "token" white folk? Get used to it! LOL
 
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YouTube's goal appears to be to become nothing more than a television channel. It's going to be all Jimmy Kimmel and Jimmy Fallon and mainstream media sources. They're taking the YOU out of YouTube. Bland and uninteresting.

To be fair, I can see how they're stuck between a rock and a hard place. We rip on YouTube for being politically correct and SJW-friendly, but it's really the advertisers who are. YouTube hasn't exactly been a profitable endeavor, and it will be even less so if all the advertisers pull out because they disapprove of the content their ads are running on—which is anything not politically correct and SJW-friendly.

That's why I think any competitor is doomed to fail. They just won't be able to turn a profit. The infrastructure required to run a huge video platform like YouTube is stupidly expensive to create and maintain. If YouTube didn't have Google's vast resources supporting it, it would have folded long ago.
 
YouTube's goal appears to be to become nothing more than a television channel. It's going to be all Jimmy Kimmel and Jimmy Fallon and mainstream media sources. They're taking the YOU out of YouTube. Bland and uninteresting.

To be fair, I can see how they're stuck between a rock and a hard place. We rip on YouTube for being politically correct and SJW-friendly, but it's really the advertisers who are. YouTube hasn't exactly been a profitable endeavor, and it will be even less so if all the advertisers pull out because they disapprove of the content their ads are running on—which is anything not politically correct and SJW-friendly.

That's why I think any competitor is doomed to fail. They just won't be able to turn a profit. The infrastructure required to run a huge video platform like YouTube is stupidly expensive to create and maintain. If YouTube didn't have Google's vast resources supporting it, it would have folded long ago.
Someone needs to shake you like am unloved baby! Then again, in hopes of clarity of course.
 
this year's political correctness is suffocating.

it's like they're going through the motions.
It feels disingenuous.
 
"Hate" and "tolerance," sure...

Things like saying there are two genders is now considered hateful and intolerant. Saying things like immigration laws should be enforced is considered "hateful" and "intolerant."

Censoring viewpoints/ speech just makes it boil up and explode.

How about this: If you don't like a video on Youtube, don't watch it and ignore it in the future. You don't like someone's comment on your channel? Ignore the comment or disable comments.

It's funny how the past few years have seen freedom of speech curtailed by citizens and not the government.

It is Youtube's platform, so they do what they want. But when you call yourself tolerant and safe and then ban people for thinking abortion is wrong and DACA kids should be deported or pointing out criminal activity of immigrants in Europe, you're a hypocrite.

That's the main backlash against SJWs, especially the ones infesting the tech industry. They're basically all hypocrites.

You don't improve society by banning discourse, you let every mainstream and extreme viewpoint have a voice so people can discuss them. The extreme viewpoints will then face criticism and the average person will see them for what they are.
 
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I have a raging clue everyone in this group has a long history of spreading hate and intolerance but they align themselves with the political side Google does, so they'll be just dandy.
 
"Believe only what we believe or else. But, but we're so tolerant. You're the intolerant fascist."
How do so many people suffer from this delusion? Feelings over cognitive function? Insanity? Mental illness?
 
Ahh, so we have YouTube, YouTube Red, and now YouTube Snowflake... Great, can't wait (y)

Now we have state and capitalist sponsored extreme left wing hate videos. As if the world isn't already full enough of people hating...

I can't wait until this "fashion" outstays its welcome, but I fear we are just at the beginning of it.
 
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Savings from not paying out on all those ads they served when they "adjusted" the monetizing of channels retroactively.
 
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