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According to a new report from Consumer Intelligence Research Partners, Google has shipped 7 million Google Home products, whereas Amazon has shipped almost three times (20 million) as many Echo devices. These numbers are just through September and don’t take into account the holiday shopping season, but the disparity is clear.
One of the biggest reasons for Amazon’s healthy lead is that it was on the market first. When people think of smart speakers, the Echo lineup is likely what they think of first simply because it has been around longer and they have had more exposure to it. The first generation Echo hit the market in June 2015 and Google didn’t release the Home until November of 2016, giving Amazon almost a year and a half head start.
One of the biggest reasons for Amazon’s healthy lead is that it was on the market first. When people think of smart speakers, the Echo lineup is likely what they think of first simply because it has been around longer and they have had more exposure to it. The first generation Echo hit the market in June 2015 and Google didn’t release the Home until November of 2016, giving Amazon almost a year and a half head start.