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Netflix hasn’t obsoleted the video store just yet. One-third of Americans still buy and rent videos, in addition to using streaming services like Netflix and YouTube, NPD Group found in its annual Entertainment Trends in America report. The research firm surveyed more than 7,000 members of its US online panel about their entertainment consumption during August 2017.
Overall, 54% of people surveyed said they still buy or rent video, but it’s not all DVDs and Blu-rays. Physical sales have plummeted compared to digital, data from the Digital Entertainment Group shows. Still, the US is still the world’s largest market for DVDs and Blu-rays, which explains why local video stores linger there, about a dozen Blockbuster Video stores are hanging on, and Netflix still has about 3.5 million customers who pay to rent DVDs by mail.
Overall, 54% of people surveyed said they still buy or rent video, but it’s not all DVDs and Blu-rays. Physical sales have plummeted compared to digital, data from the Digital Entertainment Group shows. Still, the US is still the world’s largest market for DVDs and Blu-rays, which explains why local video stores linger there, about a dozen Blockbuster Video stores are hanging on, and Netflix still has about 3.5 million customers who pay to rent DVDs by mail.