The problem I always have with the "Z370 is a money grab" line of reasoning is that Intel can't possibly make a significant amount of money from motherboard sales to early adopters who already have Z270(or even Z170) and want to upgrade. As someone above mentioned, K-series CPUs(which is the CPU that anyone upgrading that frequently must be buying) are a small amount of their volume even compared to other desktop CPUs, let alone laptops. So what's the point of a half-assed money grab to a minimal percentage of customers? Doesn't make any business sense to me.