- Joined
- Aug 20, 2006
- Messages
- 13,000
For Rian Johnson‘s “The Last Jedi,” Disney is forcing theaters to agree to secret terms that many theater owners are calling “the most onerous they’ve ever seen.” The company will receive 65% of revenue from ticket sales, the highest percentage a Hollywood studio has ever demanded. They’re also forcing theaters to screen the film in their largest auditorium for at least four weeks.
If any Last Jedi movie theaters break any condition of the agreement – pulling just one screening from the schedule, for example, or even advertising the movie before Disney gives their approval – the studio will charge a 5% penalty fee, raising their take to a staggering 70% of ticket sale revenue. But tiny one or two-screen theaters in small towns would actually be hurt by keeping The Last Jedi in theaters for four weeks and not being able to screen other releases on those screens instead.
If any Last Jedi movie theaters break any condition of the agreement – pulling just one screening from the schedule, for example, or even advertising the movie before Disney gives their approval – the studio will charge a 5% penalty fee, raising their take to a staggering 70% of ticket sale revenue. But tiny one or two-screen theaters in small towns would actually be hurt by keeping The Last Jedi in theaters for four weeks and not being able to screen other releases on those screens instead.