I really don't care. So why am I posting? It's because I think it's an amazing thing that people get so locked into a company, and are so happy to shell out more money, year after year. The biggest reason is, of course, the status thing.
Not for all of us. I pick what works best for me as I use my phone for work and personal use.
In the past it has been Android. For the past two years or so I have used an iPhone as my daily phone while still testing the waters with OnePlus and Pixel phones.
My only real issue since moving more or less full time to an iPhone Plus model is the size and most specifically the width.
iOS is more compatible with most of the clients I deal with, connects to Bluetooth in my car flawlessly, doesn't drop wifi, outstanding battery life and camera is very good.
OnePlus 5 has outstanding battery life is as fluid and quick as a phone can be but camera is less than stellar and Bluetooth, wifi and calls were always hit or miss. Sometimes they worked as expected where other times it was very frustrating.
Last year's Pixel/XL was excellent and the camera was/is probably better in most instances than the 7+. Battery life was great. Fluid OS and just worked. I never really had issues with it but it was more of a challenge when 90%+ of the people I deal with daily use an iPhone.
For some it may be status. For others like me, it boils down to what works best for my needs.
I don't lease phones I buy them outright and use them for about a year now as they are to the point where even the current flagships are overkill and my 7+ fits everything I need except the physical size.
I'm hoping the X ticks the last box for me which is a smaller physical size while still providing a largish screen.
I am not beholden to Android or iOS as I don't have a houseful of Apple devices other than an old iPad Mini.
I use homebuilt Windows PC's and laptops and can appreciate the ease of Android in moving files between the PC and phone but with cloud services like Google Photos, DropBox, etc. and Google Apps thatvwork just as well if not better on iOS there really is not much difference between the two OS's at this point when you are actually using the phone.
I used to be a fanatic about rooting my phones, flashing ROM's, custom kernels but it was always to improve something that was lacking in how I needed to use my phone.
Apple has a walled garden and totally restricts what you can do to it but it just works for me at this point so why fight it.