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Leaked images purport to show a 60” Apple-branded OLED television unit: while the photos were shot with a potato, you can make out a narrow frame design and metal shell, which aligns with the fruit company’s design aesthetic. Assuming this is even real (and goes beyond the testing phase), I wonder how expensive it would be, considering how the Thunderbolt Display was priced.
It's virtually impossible to say anything definitive about the contents of the photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products. As far as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report two years ago essentially confirmed that Apple had shelved its TV set plans back in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.
It's virtually impossible to say anything definitive about the contents of the photos, and Apple is known to regularly test devices most of which never see the light of day as consumer products. As far as Apple-branded television rumors go, these had been circulating for years before a Wall Street Journal report two years ago essentially confirmed that Apple had shelved its TV set plans back in 2014. The company reportedly spent more than a decade researching the possibility of releasing an ultra high-definition television set before deciding to cancel the project because it couldn't find untapped features that would give it an edge in the television market.
