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Joe Rogan used to say "You can't stop the Internet" all the time right after the UFC would run its copyright warnings, and to some extent he was, and still is for that matter, very correct. Many of the major picture studios, while focusing on copyright and pirating issues for a while now, are now shifting focus to another thing the Internet is used for every single day...your opinion. Sony (and others) are now hedging their release schedules to critics now in an attempt to keep the collective opinion away from the rest of us. Rotten Tomatoes is really coming to the front of the pack of the "worst offenders."
The power of the "Tomatometer" has reached a tipping point as critics screenings inch closer and closer to openings and movies try to avoid the dreaded green splat. One possible secret weapon? Sony wouldn't let reviews post until midday on July 27, hours before the pic began playing in previews before rolling out everywhere. Sony, like every studio, is looking for their own basket of rotten eggs to throw at review aggregator Rotten Tomatoes in hopes of combating a bad "Tomatometer" score. That means screening some titles later and later for critics.
Of course, the easiest way to combat the Tomatometer would be to stop making shit movies. But that is just a crazy thought.
The power of the "Tomatometer" has reached a tipping point as critics screenings inch closer and closer to openings and movies try to avoid the dreaded green splat. One possible secret weapon? Sony wouldn't let reviews post until midday on July 27, hours before the pic began playing in previews before rolling out everywhere. Sony, like every studio, is looking for their own basket of rotten eggs to throw at review aggregator Rotten Tomatoes in hopes of combating a bad "Tomatometer" score. That means screening some titles later and later for critics.
Of course, the easiest way to combat the Tomatometer would be to stop making shit movies. But that is just a crazy thought.