Google has confirmed with Search Engine Land that they are running an experiment where they auto-play videos in the search results page. The tester wrote "when you do a search for some movies (and possibly television shows), Google will begin autoplaying a video in the right hand sidebar, appearing within the knowledge panel."
So this would be terrible. Aside from auto-play videos being probably the most annoying thing you can put on a webpage, this will increase adblock usage significantly in my opinion. I really hope this does not come to be and it ends with this test. If not we need to bring back AltaVista.
A Google spokesperson confirmed this limited test, telling us "we are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time."
So this would be terrible. Aside from auto-play videos being probably the most annoying thing you can put on a webpage, this will increase adblock usage significantly in my opinion. I really hope this does not come to be and it ends with this test. If not we need to bring back AltaVista.
A Google spokesperson confirmed this limited test, telling us "we are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time."