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Jason Jacobs, founder of Remodeez, a company specializing in foot deodorizers and other odor stoppers, is accusing Amazon of jacking up his product’s prices on Prime Day to deceive consumers into thinking that they were getting a deal: a product that normally cost $9.99 was allegedly being listed for nearly $20. Amazon claims that they do not engage in surge pricing, however.
“They showed the product at $15.42 and then exed it out to put ‘$9.99 for Amazon Prime Day.’ And on the final day, the price was like $18.44. So, we put a support ticket in right away and I rallied some friends through social media to go to their complaint board and complain,” Jacobs tells FOX Business. Jacobs says the suggested retail price came back down to $9.99 the following day. As part of Jacobs’ agreement with Amazon, the online retailer does have the right to set their own pricing as they see fit, he says.
“They showed the product at $15.42 and then exed it out to put ‘$9.99 for Amazon Prime Day.’ And on the final day, the price was like $18.44. So, we put a support ticket in right away and I rallied some friends through social media to go to their complaint board and complain,” Jacobs tells FOX Business. Jacobs says the suggested retail price came back down to $9.99 the following day. As part of Jacobs’ agreement with Amazon, the online retailer does have the right to set their own pricing as they see fit, he says.