I don't think they need Imagination technologies. They just need more time to get better at what they have. Shader wise they are fine. Front end wise have to some more work to do, they just need more geometry units. There needs to be a better balance of shader units vs geometry. Back end wise they just have to keep going at what they have and innovate.
nV got Maxwell because they incorporated what they learned from Tegra. Tegra already incorporated nV's GPU shader units. Tegra looks like a fail on paper (for cellphones), it wasn't a bad chip it was actually pretty good ahead of its time specially the ones after the first Tegra, but the lessons learned from it gave nV a huge advantage in the GPU market.
Buying another company out for IP really only works in the long run . Short term, never works out. It takes time for corporate values and structure to integrate well. Just look at AMD and ATi the first 5 years were hell, neither of them worked well together. Different marketing messages, different scopes. At the end, AMD CPU division made ATi their red headed step child by cutting their R&D even though the GPU division was paying for every screw up the CPU division had. AMD's values were messed up 10 years ago, and if the values are bad doesn't matter who does what, its all down hill.
Ya know AMD had a chance of buying out nV instead of ATi right? The reason that didn't happen was because Jensen wanted to be the CEO of the new company. AMD investors should look back at it and know how screwed up AMD management was at the time lol.
nV got Maxwell because they incorporated what they learned from Tegra. Tegra already incorporated nV's GPU shader units. Tegra looks like a fail on paper (for cellphones), it wasn't a bad chip it was actually pretty good ahead of its time specially the ones after the first Tegra, but the lessons learned from it gave nV a huge advantage in the GPU market.
Buying another company out for IP really only works in the long run . Short term, never works out. It takes time for corporate values and structure to integrate well. Just look at AMD and ATi the first 5 years were hell, neither of them worked well together. Different marketing messages, different scopes. At the end, AMD CPU division made ATi their red headed step child by cutting their R&D even though the GPU division was paying for every screw up the CPU division had. AMD's values were messed up 10 years ago, and if the values are bad doesn't matter who does what, its all down hill.
Ya know AMD had a chance of buying out nV instead of ATi right? The reason that didn't happen was because Jensen wanted to be the CEO of the new company. AMD investors should look back at it and know how screwed up AMD management was at the time lol.
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