Cognative Dissonance occurs when the brain feels threatened because someone presents a belief that is counter to the subject's own. A perfect example of this is precious little snowflakes on campus who throw an epic fit because a conservative speaker was invited. It doesn't matter if there are facts involved or not. The thought that somebody might be wrong causes their brain to respond with "threat" reactions as the basil core levels where the most basic instincts of survival and fear come from. (Proven with MRI)
No one is presenting you with belief, we're dealing with the facts of a genuine, honest to Dog, it's not flat earth or sky ghost stuff launch of a Vega - a nice fat full sized Vega chip with double the HBM too....
I'm sure massive amounts of engineering went into it. It's kind of neat... like... oh ... Howard Hughes Spruce Goose sort of neat.