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- May 18, 1997
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Tech companies wanted to detect your emotions and relaying those back to said company is nothing new, remember when Google Glassholes were getting scraped, or Facebook was advertising based on emotion? Well, we are not close to that being over, and folks don't seem to like it very much. Whodathunkit?
As revealed in a patent filing, Facebook is interested in using webcams and smartphone cameras to read our emotions, and track expressions and reactions. The idea is that by understanding emotional behaviour, Facebook can show us more of what we react positively to in our Facebook news feeds and less of what we do not - whether that's friends' holiday photos, or advertisements.
Facebook is not the only company in this mix as Apple, Microsoft, IBM, and Amazon are looking to know what you are feeling as well. I wonder if they can tell when you are pissed?
Discussion
As revealed in a patent filing, Facebook is interested in using webcams and smartphone cameras to read our emotions, and track expressions and reactions. The idea is that by understanding emotional behaviour, Facebook can show us more of what we react positively to in our Facebook news feeds and less of what we do not - whether that's friends' holiday photos, or advertisements.
Facebook is not the only company in this mix as Apple, Microsoft, IBM, and Amazon are looking to know what you are feeling as well. I wonder if they can tell when you are pissed?
Discussion