I barely notice the ads. I actually had to go check for myself. I guess I'm never in the menu UI long. What I need is easy to find and access. The Kinect works well for navigation as well.I refuse to buy an Xbox one because the UI is infested with ads. If i buy hardware, i expect THE OPERATING SYSTEM to be ad-free. (yes i know all about Windows 10 file explorer ads, im moving all my 'private data' machines to Linux because of it)