Radeon RX Vega Discussion Thread

Gideon said:
You know you guys keep replying to him and I have to keep seeing his lame posts, just put him on ignore and he can sit there and tell just himself how bad he hates AMD. Hype is always irrelevant, some people expect miracles and others expect failures no matter what. Marketing has 1 job and thats to make you think you need this product, so they are only going to show you the strong points and overlook any weak points. Marketing 101, you dont lie you just stretch it.
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You also don't stretch it, or elude to something that isn't there. If giving numbers yeah give the best but say its in specific situations. Fine but don't compare to competitor's products and show your best without a caveat. AMD does it all, from eluding, to stretching, to saying things that just don't happen.

What you said is right, marketing job is to make you think you need it, but they do that by showing real tangible results. Not by handicapping benchmarks against competition and trying to show them in the best light possible. Because things like that will fall flat once reviews come out.

Just look at Polaris, its perf/watt looking great with P11 and battlefront locked down against a 950 ti, that didn't come out true, at the end it was around the 950 ti in perf/watt and performance. They did the same thing with P10 early showing, did anyone expect it to just MATCH the Gtx 970 in perf/watt? Wouldn't look good if AMD marketed it so "yes we just hit our competitors lest gen levels!" Great accomplishment on a much smaller node right?

P11 came out and it got shitted on by reviewers by far it will be the worst reviews of a GPU for this generation of AMD cards.

P10 its only saving grace was price (even that didn't last long with the 1060 coming out), there already was a card out there for a year that has the same things already. power, features, performance.

VR campaigning? TAM, all of these things were just bad marketing for AMD. They hurt themselves. There is no excuses for AMD in these things. If their marketing department couldn't see how those things would have backfired, they need new people in there.

Come on the TAM was just obvious BS. You can smell it from a mile away, Why would any one give a reason for why they are marketing something a specific way?

VR ok, but seriously, they didn't know their performance on VR games prior to reviewers testing? It just backfired.

The entire time talking about Perf/watt numbers 2.5, 2.0, 2.8 times, all of them changing by comparing to different previous cards. All of it was just misdirection not for nV, for consumers! Just smoke and mirrors to get people to hype its product without knowing anything about the product.

Do you see Intel doing that? Do you see nV doing that?

If AMD needs to beat drums (pun intended AKA Vega promo video) over 1 year before a product comes out, they did it with Polaris, and now doing it with Vega, expect something is up, it might not be performance related, but something isn't exactly kosher.
 
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I actually think AMD has been pretty quiet about Vega, especially after the whole name announcement backfired (don't really know what they were thinking there). At this point I think it's pretty unrealistic for Vega to blow the 1080 Ti out of the water. I think the biggest mistake that AMD can make right now is pricing Vega / Vega X (or whatever they call it) as the same price as the 1080 Ti if it doesn't straight up outperform it. When they launched the 290 / 290X they were exciting cards because the $400 R9 290 was the better buy than the 780 and the 290X was a worthy competitor to the 780 Ti. But the Fury and Fury X to me were disappointing because they were limited to 4GB of VRAM, they weren't faster than the competition and they were priced as such that they weren't a better value either. I know Lisa doesn't want to just be "the value brand" but at the end of the day if you can't beat your competition in performance, efficiency, etc than you have to be a better value. I really think that going with HBM both on the Fury and HBM2 for Vega has also backfired, causing needless delays, supply issues, etc for so little gain.
 
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Yeah but your always unduly harsh on AMD, we barely know jack about Vega but somehow AMD is hyping it? The 480 was not a bad card at all but it was not a high end part, some just expected more out of it then what came. I mean at least they didnt go on stage with a card held together with wood screws right :) Seriously tho you cant use rabid fans of either side as marketing for a company. To be honest I thought the 480 did well for the price that was being asked for it, did it Rock Nvidia, no it did not but it was right there. If we want to get on AMD for anything was them saying it's great for VR when it is not. Just like Nvidia marketed a certain card and people found out later part of it's memory was not really able to be used unless you liked lower performance. They tried to spin it in marketing and then they issued checks to people later on. Both sides stretch the truth, some will always take that ball and run with it.
 
Gideon said:
Yeah but your always unduly harsh on AMD, we barely know jack about Vega but somehow AMD is hyping it? The 480 was not a bad card at all but it was not a high end part, some just expected more out of it then what came. I mean at least they didnt go on stage with a card held together with wood screws right :) Seriously tho you cant use rabid fans of either side as marketing for a company. To be honest I thought the 480 did well for the price that was being asked for it, did it Rock Nvidia, no it did not but it was right there. If we want to get on AMD for anything was them saying it's great for VR when it is not. Just like Nvidia marketed a certain card and people found out later part of it's memory was not really able to be used unless you liked lower performance. They tried to spin it in marketing and then they issued checks to people later on. Both sides stretch the truth, some will always take that ball and run with it.
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Good marketing never stretches the truth. They let the product speak for itself. The product is what it is, there is no amount of hype that is going to change that, let be from rabid fan boys or not. They present best cases sure, but that is truth when it comes out and it is seen as a caveat. They don't let others market for them, because the truth then gets f'ed up. Any company that lets others hype their products on their behalf without having some guidance is just bad marketing. AMD only has control over what message they send out, but that message if not strong enough or misguides rabid fan boys well, they didn't do enough then. Can you blame the fan boys for not doing their homework? Yeah you can but in truth the problem started from AMD because they didn't give enough or didn't give the right information out there. They can easily say this is what it is.

Just go back through the generations of graphics card launches. Did AMD do the same type of hype with the 4xxx, 5xxx, 6xxx series? We can go back further with ATi, the 9xxx series. No there was nothing, the cards came out and they hit nV over the head. There was no preview of a preview of a preview or talk about the architecture, then release the name, and then wait.

Now look at the negative card launches, the hd2900, GCN (although good initially with the 7xxx line, the x290, and the x390 weren't so good), Fury, and then Polaris and now Vega and then the spectacular FX series from nV and also Fermi, nV started early marketing campaigns with Fermi too.

The only time you see these companies really market products in the way we have seen Polaris and Vega is when they don't stack up well against their competition.
 
That is your theory and your welcome to it. But I dont think any company can be held for unrealistic fan expectations, otherwise Hollywood would be doomed. As for no big hype for older generations, some of it had to do with less time between launches, now with shrinks becoming much harder to do, the time to another generation is getting longer. So companies now start marketing early so you dont forget about the next great thing that is coming. Sometimes you cant help it when a rival company just beats you to the punch, it happens. Personally I see AMD on a upward path, they seem to have finally got things rolling again, Vega may be a hit or it may not but at least on the cpu side they should have good steady income, which should help the gpu side as well. Lisa Su seems like the perfect CEO to lead them forward. But hell if any of us could predict the future with any reliability we would all be rich and not chatting here on this forum :)
 
Gideon said:
That is your theory and your welcome to it. But I dont think any company can be held for unrealistic fan expectations, otherwise Hollywood would be doomed. As for no big hype for older generations, some of it had to do with less time between launches, now with shrinks becoming much harder to do, the time to another generation is getting longer. So companies now start marketing early so you dont forget about the next great thing that is coming. Sometimes you cant help it when a rival company just beats you to the punch, it happens. Personally I see AMD on a upward path, they seem to have finally got things rolling again, Vega may be a hit or it may not but at least on the cpu side they should have good steady income, which should help the gpu side as well. Lisa Su seems like the perfect CEO to lead them forward. But hell if any of us could predict the future with any reliability we would all be rich and not chatting here on this forum :)
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Most people buy based on hype, so saying no company can be held responsible for unrealistic expectations. Marketing needs to be able to convey clearly what they're talking about as to not set up unrealistic expectations.

For example: 2 480s in CFX beating a 1080 with only 51% utilization.
Example 2: Fury X is an overclocker's dream.
Example 3: 480 is bringing VR to the masses.

Do I need to bring out more examples?
 
trandoanhung1991 said:
Most people buy based on hype, so saying no company can be held responsible for unrealistic expectations. Marketing needs to be able to convey clearly what they're talking about as to not set up unrealistic expectations.

For example: 2 480s in CFX beating a 1080 with only 51% utilization.
Example 2: Fury X is an overclocker's dream.
Example 3: 480 is bringing VR to the masses.

Do I need to bring out more examples?
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1. It in fact did under a very special circumstance. Once again that comes under stretching it.

2. It may have been at one point until they realized that they had to clock it up more to be competitive and to be fair that was a comment made by 1 person in a video from AMD.

3. It in fact did, they didnt say it was a perfect experience :) But I even gave them a hard time on that one if you read some of my other posts.

Benchmark manipulation in 3DMark never happened right, solder issues, 970 memory issues. Would you rather have them lie to you about how great a product is, or actually cheat you. Bottom line is neither company is a angel or a devil, they are just trying to make as much money as they can.
 
noko said:
I would not count them as very reliable but how could AMD rate the MI25 12.5Tflops if running at 1200mhz? Boost speed?
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The ROCm slide says its only 24Tflops for example. Who says it has to match the performance? ;)
 
trandoanhung1991 said:
Most people buy based on hype, so saying no company can be held responsible for unrealistic expectations.
Do I need to bring out more examples?
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Congratulations one this very one sided viewpoint and yes we want more because if you can come up with this crap you prolly can post a lot more of it, don't be shy don't let other members outshine you in your moment of glory posting in the AMD forums.

Is that most people buy on hype judging Nvidia users that they are all lemmings ?
 
I'm a big AMD fanboy, but I'm not holding my breath for VEGA. AMD's pre-release showings are usually BETTER than the retail product performance, so when AMD shows the Vega card hardly beating a 1080 in a game that usually benefits AMD cards by as much as 20%, I get worried. Unless AMD is sandbagging and secretly showing off the lowest SKU of the tier (something they have NEVER done), I can't imagine Vega making more waves than Polaris. It will be a mid-range card by the time it comes out.
 
Pieter3dnow said:
Congratulations one this very one sided viewpoint and yes we want more because if you can come up with this crap you prolly can post a lot more of it, don't be shy don't let other members outshine you in your moment of glory posting in the AMD forums.

Is that most people buy on hype judging Nvidia users that they are all lemmings ?
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One sided it may be, but feel free to correct it with hard data. Because Apple and Samsung are showing the world how to sell products based on hype. Or are you telling me there's special magic sauce in the latest iPhone and Galaxy that separates them from the cheaper products?

Look at Microsoft, selling their Surface products on hype. Look at Nintendo, selling the switch based on the hype of Zelda. Look at Sony, selling the new PS4 Pro based on the hype of 4K, HDR and 1080p60.

Marketing is supposed to create hype and excitement for the product. But managing the scope and limits of the hype and excitement is part of marketing too.

Oh, so the new Galaxy phones are water proof and can be used in swimming pools. Do you see them show the phones being dropped in an ocean? No, they don't overhype their products and allow unrealistic expectations.

Oh, so the new Surface Studio has a kick-ass screen and all this fun stuff for content creators. Do you see them very specifically show what kinds of content creators? They don't show video editors, they don't show musicians, they specifically show digital artists. Again, realistic expectations.

Nintendo releases a game so good it's getting 10/10s everywhere. Do you see them shout from the rooftops it's the GOAT game and everyone should be buying the Switch because of it?

Now let's look at what AMD marketing did to set expectations, shall we?

"480CFX beating a 1080 in AotS at 1080p - at 51% utilization". Nobody managed to make this happen so far AFAIK. What expectations are they setting up in the consumer by showing this? Let's analyze the 2 parts. Part 1, 480CFX is faster than 1080 at 1080p AotS. This can and did get extrapolated to mean 480CFX will beat a 1080 in most games at 1080, not an unreasonable extrapolation. What the hell does mentioning 51% utilization actually accomplish? That's setting up an expectation that actually, each 480 is as powerful as a 1080, so 2 in CrossFire is a little faster while using only 51% of its capabilities.

"Fury X is an overclocker's dream". What expectations did AMD want to set up with this statement? 7970-style record breaking overclocks a la Pascal with 2.1GHz core clock or 1100MHz 50Mhz overclock?

"480 will bring VR to the masses". With VR headsets still command absurd prices, that wasn't gonna happen. On top of that, the performance of the 480 is nowhere near sufficient for a flawless experience. You need at least 1070 or even 1080 type of performance for that, I'm not 100% sure on this though as I haven't been following the latest VR reviews.

Now tell me, where am I wrong? Or is snarky comments all you're able to provide since you can't refute what I'm saying?
 
Gideon said:
That is your theory and your welcome to it. But I dont think any company can be held for unrealistic fan expectations, otherwise Hollywood would be doomed. As for no big hype for older generations, some of it had to do with less time between launches, now with shrinks becoming much harder to do, the time to another generation is getting longer. So companies now start marketing early so you dont forget about the next great thing that is coming. Sometimes you cant help it when a rival company just beats you to the punch, it happens. Personally I see AMD on a upward path, they seem to have finally got things rolling again, Vega may be a hit or it may not but at least on the cpu side they should have good steady income, which should help the gpu side as well. Lisa Su seems like the perfect CEO to lead them forward. But hell if any of us could predict the future with any reliability we would all be rich and not chatting here on this forum :)
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This is not a theory, I have worked in adverting for 5 years and know exactly what goes through the mind of marketers. What sucks as a producer and being on the "you are getting paid to do this" even though you know their ideas are crap there is nothing you can do about it.

Just imagine the type of kool aid that goes around AMD at the work place if their management makes mistakes like this?
 
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Gideon said:
1. It in fact did under a very special circumstance. Once again that comes under stretching it.
2. It may have been at one point until they realized that they had to clock it up more to be competitive and to be fair that was a comment made by 1 person in a video from AMD.
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Sorry that wasn't stretching that was making shit up, Kaduri is the lead of the RTG, he knew what he was looking at and what he was saying lol.

3. It in fact did, they didnt say it was a perfect experience :) But I even gave them a hard time on that one if you read some of my other posts.
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Wasn't the CTO or tech director that stated that? Again a guy high up making things up, again, makes AMD's management look like fools

Benchmark manipulation in 3DMark never happened right, solder issues, 970 memory issues. Would you rather have them lie to you about how great a product is, or actually cheat you. Bottom line is neither company is a angel or a devil, they are just trying to make as much money as they can.
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That I agree with
 
trandoanhung1991 said:
One sided it may be, but feel free to correct it with hard data. Because Apple and Samsung are showing the world how to sell products based on hype. Or are you telling me there's special magic sauce in the latest iPhone and Galaxy that separates them from the cheaper products?

Look at Microsoft, selling their Surface products on hype. Look at Nintendo, selling the switch based on the hype of Zelda. Look at Sony, selling the new PS4 Pro based on the hype of 4K, HDR and 1080p60.

Marketing is supposed to create hype and excitement for the product. But managing the scope and limits of the hype and excitement is part of marketing too.

Oh, so the new Galaxy phones are water proof and can be used in swimming pools. Do you see them show the phones being dropped in an ocean? No, they don't overhype their products and allow unrealistic expectations.

Oh, so the new Surface Studio has a kick-ass screen and all this fun stuff for content creators. Do you see them very specifically show what kinds of content creators? They don't show video editors, they don't show musicians, they specifically show digital artists. Again, realistic expectations.

Nintendo releases a game so good it's getting 10/10s everywhere. Do you see them shout from the rooftops it's the GOAT game and everyone should be buying the Switch because of it?

Now let's look at what AMD marketing did to set expectations, shall we?

"480CFX beating a 1080 in AotS at 1080p - at 51% utilization". Nobody managed to make this happen so far AFAIK. What expectations are they setting up in the consumer by showing this? Let's analyze the 2 parts. Part 1, 480CFX is faster than 1080 at 1080p AotS. This can and did get extrapolated to mean 480CFX will beat a 1080 in most games at 1080, not an unreasonable extrapolation. What the hell does mentioning 51% utilization actually accomplish? That's setting up an expectation that actually, each 480 is as powerful as a 1080, so 2 in CrossFire is a little faster while using only 51% of its capabilities.

"Fury X is an overclocker's dream". What expectations did AMD want to set up with this statement? 7970-style record breaking overclocks a la Pascal with 2.1GHz core clock or 1100MHz 50Mhz overclock?

"480 will bring VR to the masses". With VR headsets still command absurd prices, that wasn't gonna happen. On top of that, the performance of the 480 is nowhere near sufficient for a flawless experience. You need at least 1070 or even 1080 type of performance for that, I'm not 100% sure on this though as I haven't been following the latest VR reviews.

Now tell me, where am I wrong? Or is snarky comments all you're able to provide since you can't refute what I'm saying?
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I'm saying is that if your arguments holds any validity then AMD would sell more cards and they don't so your assumption about comments made in marketing do not pay of thus your self proclaimed everyone buys on hype is bullshit.
 
Pieter3dnow said:
I'm saying is that if your arguments holds any validity then AMD would sell more cards and they don't so your assumption about comments made in marketing do not pay of thus your self proclaimed everyone buys on hype is bullshit.
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What if they already sell more cards than if they didn't hype? You have figures to disprove?

Actually, there's a specific type of sale that's been happening for decades that's based entirely on hype. Preorders. A lot of people preorder things based entirely on pre-release marketing material and hype. In fact, preorder numbers are often used as an indicator to how successful a product will be, and how hot it is right now, aka hype. So who's bullishitting who?
 
MavericK said:
They did call it a "premium VR experience" which, by basically all measures, was horseshit.
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It was a premium experience, you spent a lot more for the headset and it worked with it, they didnt say it was the best. But like I said even I gave them shit for that.
 
Gideon said:
It was a premium experience, you spent a lot more for the headset and it worked with it, they didnt say it was the best. But like I said even I gave them shit for that.
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I think you haven't been reading on AMD's marketing lol

http://www.amd.com/en-gb/innovations/software-technologies/technologies-gaming/vr/vr-ready/premium

Delivering immense visual power and unmatched technological innovation, AMD's VR Ready Premium solutions set the bar for enabling premium experiences on high-end VR games, entertainment, and applications. Radeon VR Ready Premium products include select Radeon GPUs that meet or exceed the Oculus Rift or HTC Vive recommended specifications for graphics cards.
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Really they set the bar? Ouch when you consider Maxwell cards doing better than the rx480 or any of their cards for that matter.
 
Well we should not be derailing the Vega thread to talk about the 480 and VR marketing, but I think I have been clear that they didn't live up to their promise on that.
 
Gideon said:
Well we should not be derailing the Vega thread to talk about the 480 and VR marketing, but I think I have been clear that they didn't live up to their promise on that.
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I agree, just a side note, its when they can't market what they want to market they start getting "extras" that they think the competition will be behind in and when that happens that is just smoke screen.

So far we haven't seen that with Vega to that degree (with Polaris it was the final month before launch), but again, I don't think we are close enough to its launch for them to really share their full marketing extravaganza on us. They already had the "poor Volta" sign up and nV is a sleeping in Latin in their video with the drummer. I don't think realistically those things will even come true lol. When that video was released, it was like a week of crazy talk lol. And those are clear messages to people that will play on them to hype up Vega.

Let me run down personal experience when working in advertising. A company comes to us, they give us a RFP (usually they will do this with three of their preferred advertising companies). We have the RFP in hand I would call up the different departments, creative, branding, tech (if needed), studio, etc. We get together and start brainstorming ideas, based on their competition and their product. Ok great we got some ideas, then we go back to the client and say here are three ideas we came up with, what do you like, what don't you like, do you have any ideas? Ok get that feed back, and proceed. The client has full control, now if the client wants something, like those signs in the video, we are going to add them in lol. We might not know anything about it but they are going in.

At that point the three ideas are fully storyboarded and laid out based on the media we are going to use and we write up how much things will cost. Then the client will say go for it or change things up based on their budget and the counter proposals from the other firms.
 
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Shintai said:
Digitimes hints that mass shipments of Vega will first be in Q3. Again pointing to a late/limited Q2 launch.
http://www.digitimes.com/news/a20170323PD201.html
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WoW. Dude it could very well be true. But You spread so much false shit it's unbelievable. At no point there is any hint that Vega is mass shipments in Q3. Common man, that was a straight out something you made up. Unreal!

Article barely even mentioned Vega and had nothing to do with it. Lol
 
NKD said:
WoW. Dude it could very well be true. But You spread so much false shit it's unbelievable. At no point there is any hint that Vega is mass shipments in Q3. Common man, that was a straight out something you made up. Unreal!

Article barely even mentioned Vega and had nothing to do with it. Lol
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But the sources expect demand from the PC DIY market to have a good chance to rise in the third quarter due to seasonality, as well as Intel's launch of its top-end Skylake-X and Kaby Lake-X processors and X299 chipsets, and AMD's release of its Ryzen 3 series processors for inexpensive mainstream sector and mass shipments of its Vega series GPUs, .
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Just read the article next time :woot:
 
trandoanhung1991 said:
What if they already sell more cards than if they didn't hype? You have figures to disprove?

Actually, there's a specific type of sale that's been happening for decades that's based entirely on hype. Preorders. A lot of people preorder things based entirely on pre-release marketing material and hype. In fact, preorder numbers are often used as an indicator to how successful a product will be, and how hot it is right now, aka hype. So who's bullishitting who?
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Some people use steam numbers to prove their point , still not enough AMD cards after all the hype you dared to list in this topic.
 
Shintai said:
Just read the article next time :woot:
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lol, that was exactly what I expected. I am sure on launch day there will be a number of high end Vega cards at a price while the lower end versions will trickle out (the lower end Vega and Polaris are the mass or largest volume of cards which should roll out over the summer or 3rd quarter. It is not all or nothing in 2nd quarter. Top end Vega's I expect to be available in May unless they are uber good and cheap then they will be sold out, if bla and expensive there will be plenty collecting dust.
 
Now AMD does have a new game to showcase Vega with, Sniper Elite 4 which AMD does rather good in now. I hope it is not Doom (even though I still love that game).
 
noko said:
lol, that was exactly what I expected. I am sure on launch day there will be a number of high end Vega cards at a price while the lower end versions will trickle out (the lower end Vega and Polaris are the mass or largest volume of cards which should roll out over the summer or 3rd quarter. It is not all or nothing in 2nd quarter. Top end Vega's I expect to be available in May unless they are uber good and cheap then they will be sold out, if bla and expensive there will be plenty collecting dust.
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The only thing I hope AMD gets right this time is manufacturing and stock. One reason the 480 sold so poorly was that they fucked up manufacturing, causing huge shortages initially.
Pieter3dnow said:
Some people use steam numbers to prove their point , still not enough AMD cards after all the hype you dared to list in this topic.
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You don't remember the huge rush of initial orders for 480s that were stifled by lack of stock? While Nvidia shipped boatloads of 1070s and 1080s?

Maybe that's why there's not enough AMD cards, because there weren't many of them in the first place. Sale numbers for the 480 in the first month was appalling, not due to lack of demand, mind you, but poor supply.
 
trandoanhung1991 said:
The only thing I hope AMD gets right this time is manufacturing and stock. One reason the 480 sold so poorly was that they fucked up manufacturing, causing huge shortages initially.


You don't remember the huge rush of initial orders for 480s that were stifled by lack of stock? While Nvidia shipped boatloads of 1070s and 1080s?

Maybe that's why there's not enough AMD cards, because there weren't many of them in the first place. Sale numbers for the 480 in the first month was appalling, not due to lack of demand, mind you, but poor supply.
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Same thing happened with Fury and now with Ryzen mobos. I hope you're right. It's bad to mess up when the hype and margins are the highest.
 
Shintai said:
Just read the article next time :woot:
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I did! Do you read shit in context or you like to cut the rest out and only focus on one thing so people make it out to be something its not? The whole article is about the shape of pc industry and how they expect things to be slow. At the end it says demand will increase in third quarter and where mass shipments in general will occur. Where did it say Vega won't ship in decent quantity before 3rd quarter? Enlighten me please. It is talking about the entire industry in general to pick up in 3rd quarter. So you want amd to ship Vega in millions if the whole pc industry is expected to slow down a little?

You are like a politician who likes to say more than whats there. lol
 
Gideon said:
1. It in fact did under a very special circumstance. Once again that comes under stretching it.
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Actually, Hallock came onto reddit in few hours after the mess of computex presentation explaining that it was not "51% utilization" but "51% improvement from adding a second card". So, no, it did not, Raja/rest of marketing team just managed to conceive his/their point in the worst way.

That's but a minor detail.

As for Vega, i find it humorous how everything points to Vega being the single GPU in this generation for AMD (Polaris 12 does not count, it's attempt to lose less money on macbook pros, duh).
 
trandoanhung1991 said:
The only thing I hope AMD gets right this time is manufacturing and stock. One reason the 480 sold so poorly was that they fucked up manufacturing, causing huge shortages initially.


You don't remember the huge rush of initial orders for 480s that were stifled by lack of stock? While Nvidia shipped boatloads of 1070s and 1080s?

Maybe that's why there's not enough AMD cards, because there weren't many of them in the first place. Sale numbers for the 480 in the first month was appalling, not due to lack of demand, mind you, but poor supply.
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You either suffer from amnesia or have a very selective memory.
 
Pieter3dnow said:
You either suffer from amnesia or have a very selective memory.
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it didn't sell that well man, you can see it from the review amounts from New Egg, Amazon, best sellers list from Amazon, European mindfactory.de total sales figures etc. You don't have so many collaborating information with Steam trends to say otherwise.
 
Pieter3dnow said:
You either suffer from amnesia or have a very selective memory.
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Sigh...

July 2016, RX480 sales looking good.
TaintedSquirrel said:
MindFactory's total numbers as of right now:
1080: 591 per week (start May 27th)
1070: 973 per week (start June 10th)
RX 480: 1,316 per week (start June 29th)

Pascal combined: 1,564
RX 480 combined: 1,316

This is DURING powergate and ONLY reference model, but also reflects launch-week surge sales. Numbers will stabilize more as the initial rush dies down and ofc when custom models are available. Driver fix should help early adopters pick it up, too.

This is much better than the 2x, 3x, or even 4x numbers we're used to seeing.

I'll check the 1060's numbers 1 week after it launches, everything else will wait until August.
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Uh oh, 1060 launched over 2 weeks later and already outsold it. I've taken the courtesy to bolden and redden the relevent commentary.
Daniel_Chang said:
This is stolen from a Reddit post, so some of you have already seen this. Keep in mind that these are calculated (unofficial) sales figures from ONE outlet.

RX 480 - 3,560
RX 470 - 225
RX 460 - 50

GTX 1080 - 5,830
GTX 1070 - 11,230
GTX 1060 - 4,265

Some telling things here. GP104 yields seem pretty low if 1070s are 2:1. This doesn't seem like a choice by NV, because 1080s have been harder to come by since launch.

Impressed that the 1060, launched over 2 weeks after the RX 480, has outsold it so far. But this doesn't surprise me. As I stated in another thread, I can buy a 1060 from multiple outlets multiple times per day. I can't do the same with the RX 480.

Leads more credence to the thought that AMD simply hasn't been restocking as much as some would hope. Looks like they blew their load on launch day and have only had a trickle since.
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Another source indicating stock issues.
Right now, it looks as if manufacturers are having trouble keeping cards in stock. NowInStock.net had one RX 480 listed in-stock when I began this story and ran out of stock while I was writing it. Of the 20 SKUs listed by the tracking service, 15 of them have been in stock at some point in the past 15 days, implying that the GPUs are generally moving as quickly as they hit shelves.
...
The GTX 1070, in contrast, is now widely available from a number of companies, but again, not at its suggested MSRP. The cheapest 1070 we’ve seen is a $409 card from Asus (MSRP on the 1070 was $379 for the base card and $459 for the Founder’s Edition). NowInStock lists more than 30 separate SKUs on the 1070 currently in-stock. Interestingly, both the 1080 and 1070 are still selling for almost the same premium — about 20% over list price.

As for the 1060, which launched nine days ago, NIS.net lists four SKUs — three from Zotac and one from Nvidia itself. As with the other NV GPUs, list prices are running above MSRP — Zotac’s non-Founders GPU is $279 (12% above list price) with a $299 part available as well. The GTX 1060 hasn’t been out long enough for us to compare its inventory refresh the same way as the other cards, but it looks as though NV has kept a steady trickle of these cards moving out to market.
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Data from Mindfactory.de suggests that the RX 480’s uptake has been fairly modest thus far. When we checked Mindfactory last week, we counted a total of 2,270 RX 480’s sold through the site. Seven days later, that number stands at 2,605, for a net gain of 335 cards. The GTX 1080 had sold 4,305 cards on 7/21 and 4,965 cards on 7/28, for a net gain of 660 cards.
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https://www.extremetech.com/gaming/...t-polaris-and-pascal-gpus-from-amd-and-nvidia

Am I really the one with selective memory? Let's not forget that during the height of hype, there was the issue with power delivery and exceeding PCI-E specs. Powergate ring any bells? With stock issues and a huge PR mess, that's certainly going to dampen a lot of the hype, and there would be a lot less impulse buys.

Feel free to use facts next time.
 
Seeing a lot of language for commercial/industrial compute applications- which is boring for gamers, but as I've said before, this is the capability that will get AMD the business that supports building large gaming GPUs to compete with Nvidia's top-end Titan/GTX Ti GPUs.
 
lolfail9001 said:
Nothing new, tbh. Well, outside of mention of laptops,but i am skeptical as ever.
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Well, we're all reasonably skeptical of AMD's GPU performance claims until they deliver, but the mobile advantages that AMD will enjoy should they deliver on performance could be staggering given the advances that HBM2 affords.

It won't be cheap, of course, but a basic outline would be 1080 Ti-class performance in a mobile 1080 form-factor.
 
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