Vega countdown has appeared

Peppercorn said:
Love this marketing by AMD. Who gives a shit if it hurts the sensibilities of Nv loyalists, AMD doesn't take their marching orders from them (as much as it seems they like to think AMD should).

The word cloud is interesting (which is now revealed at the link BTW), and indeed Vega does appear to be the true 14nm design while Polaris was the pilot card on the new 14nm process. Looks like quite a leap in performance and perf/watt.
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Jesus, the point is so far over your head that it might as well be in the stratosphere. Either you are intentionally not even attempting to understand why people are criticizing AMD's marketing or you are really have no bloody clue about anything to do with marketing. I'm not going to claim to be an expert on marketing, but I know enough to see bad marketing and have some idea of why it's bad.

I agree on the word could being interesting, at least potentially. There isn't enough context to any of it to really make heads or tails of some of the claims, but it could be promising. It's just too bad that they're not revealing what the comparison is.
 
Peppercorn said:
Sounds like you are making a lot of assumptions there. ;)
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Well so are you and even more so, at least I'm making a start point from what cards Vega is going to replace and all of those figures fit with what that start point. If I was to pick out another start point like another IHV card or a lower end card, all the figures won't fit anymore.

I did this with Polaris, and figured out all the perf/watt figures gave Polaris at most the performance of somewhere between 390x and Fury X, and it turned out to be lower then both of them.
 
Derangel said:
Jesus, the point is so far over your head that it might as well be in the stratosphere. Either you are intentionally not even attempting to understand why people are criticizing AMD's marketing or you are really have no bloody clue about anything to do with marketing. I'm not going to claim to be an expert on marketing, but I know enough to see bad marketing and have some idea of why it's bad.

I agree on the word could being interesting, at least potentially. There isn't enough context to any of it to really make heads or tails of some of the claims, but it could be promising. It's just too bad that they're not revealing what the comparison is.
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Nah i don't think that's accurate at all. It looks like pretty good marketing to me.
 
Much like zen, all we need is it to be competitive and provide value. That's what the populace marketing message AMD is putting out is saying. Freesync is what adaptive sync should be, it makes it easier on display manufacturers. I wish nvidia would stop fighting it and join forces as the consumer is who I see hurt when you start to coordinate display choices with GPU.

Regardless, something between the 1070 and 1080 in performance would be wonderful and allow them to drive a 1440p 144hz freesync display better. Looks forward to some confirmed information and real benches.

Ultimately the timing of release is huge, as it appears upgrade cycles are slowing down due to some performance plateaus. i think foreign markets at lower price points like china, India will ultimately choose the winner. If AMD can't compete soon, they will get used to nvidia and be harder to convert later on. Nvidia isn't slowing down with Volta, and they have had a great pipeline, probably driven by their AI driven Skynet matrix :)

VR is far from viable for now IMO, low res plus low refresh rate compared to what our eyes can process; we need more GPU computing power.
 
Peppercorn said:
Nah i don't think that's accurate at all. It looks like pretty good marketing to me.
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Take the negative of the negative, that should become a positive right?

Lets hypothetically say Vega is better than Titan Pascal in ever metric, just edges it out and costs lower, now if that is the case, then why put Volta in there? What is AMD's message, even with nV's sleeping, they can only edge nV out? Are they trying to show their prowess or are they trying to show their inadequacies?

The correlation to Volta it can be taken as Vega's true competitor is Volta, but if only edges out Titan Pascal or anything less, its just that.

Its just like what Tainted stated about "overclockers dream" its going to become an eyesore if something like that happens lol.
 
Peppercorn said:
Nah i don't think that's accurate at all. It looks like pretty good marketing to me.
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yeah its alright. its not illegal or as immoral as some think. its got peoples attention, good or bad and whats that saying about good/bad press...
I think the real issue is people personal views based on their personal biases don't align. hence all the arguing...

Napoleon said:
i think foreign markets at lower price points like china, India will ultimately choose the winner.
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people really underestimate the power they are going to have as they continue to rapidly advance their countries development. china especially! they are forcing their population to become modernized. more people in cities is going to equal more tech being purchased.
 
Napoleon said:
Much like zen, all we need is it to be competitive and provide value. That's what the populace marketing message AMD is putting out is saying. Freesync is what adaptive sync should be, it makes it easier on display manufacturers. I wish nvidia would stop fighting it and join forces as the consumer is who I see hurt when you start to coordinate display choices with GPU.

Regardless, something between the 1070 and 1080 in performance would be wonderful and allow them to drive a 1440p 144hz freesync display better. Looks forward to some confirmed information and real benches.

Ultimately the timing of release is huge, as it appears upgrade cycles are slowing down due to some performance plateaus. i think foreign markets at lower price points like china, India will ultimately choose the winner. If AMD can't compete soon, they will get used to nvidia and be harder to convert later on. Nvidia isn't slowing down with Volta, and they have had a great pipeline, probably driven by their AI driven Skynet matrix :)

VR is far from viable for now IMO, low res plus low refresh rate compared to what our eyes can process; we need more GPU computing power.
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I can't disagree on any of those points. If Nvidia would quit with the G-sync crap I'd be inclined to buy a Freesync monitor. I won't buy G-sync or Freesync displays right now because I have no desire to be locked into a single brand.

VR is being pushed heavily by both companies, it's kind of weird how much effort they both put into it. Either they see it as the future of computing or they're copying what the TV industry has tried to do with 4K. The jury is still out on which way it will go.
 
pendragon1 said:
yeah its alright. its not illegal or as immoral as some think. its got peoples attention, good or bad and whats that saying about good/bad press...
I think the real issue is people personal views based on their personal biases don't align. hence all the arguing...

people really underestimate the power they are going to have as they continue to rapidly advance their countries development. china especially! they are forcing their population to become modernized. more people in cities is going to equal more tech being purchased.
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Yes, and that's what marketing is supposed to do. Capture peoples imagination and get their attention. There sure wasn't any complaining from the complainers when Nvidia said they were expecting AMD's cards to be faster than they were.
As for China and India, agreed on that too. 2.5 Billion people have a lot of purchasing power as they rapidly advance their development, as you say. Technology (and more granular, the internet in particular) levels the playing field from the old paradigm.
 
Marketing should open people's eyes to anticipation, but not to the ramifications of the negative side of what the message is. The counter would have been more than enough for AMD to peak peoples interest, ya know that, this thread would have been there and we would have been talking about Vega without the hubbub of the Volta remark.

Interesting you guys are talking about India and China, have you worked or lived in either of those countries? I have lived in India and worked in China, two countries that have many important logistics that stop them from getting into certain markets as fast as other countries. India I know for a fact their import taxes for products being sold are not in favor of corporations outside, but in recent years its has been getting better. China, totally different standpoint but yeah in recent years it has been getting better, but salaries and living expenditure is a large disparity from Europe or North America, even Russia is kind of a head to China in this regard. Its going to be a few more years if not another decade or two before we see enough change there. And when we are talking about graphics cards which are expendable cash hobbies, its going to be slower than other tech markets.
 
Heres the good news guys, there are rumors running rampant on the AMD subreddit that there's some production or design issue with Volta because of the Volta quip in the AMD video.

Get your popcorn ready, it's gonna be a wild week lol.

Not like AMD has a track record of talking shit about NV products and timeframes eh? What was the last thing they said? Wasn't it that they are several quarters ahead of NV on 16/14nm?

That went just fine didn't it
 
Another thread that doesn't talk anything about product and people fucking fighting over advertising. Hate in the thread is unreal! Good thing I am going on vacation for 2 weeks. May be this thread will turn in to proper discussion vs me learning how to market and advertise and shit.
 
NKD said:
Another thread that doesn't talk anything about product and people fucking fighting over advertising. Hate in the thread is unreal! Good thing I am going on vacation for 2 weeks. May be this thread will turn in to proper discussion vs me learning how to market and advertise and shit.
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Poor NKD

:p
 
Ieldra said:
Heres the good news guys, there are rumors running rampant on the AMD subreddit that there's some production or design issue with Volta because of the Volta quip in the AMD video.

Get your popcorn ready, it's gonna be a wild week lol.

Not like AMD has a track record of talking shit about NV products and timeframes eh? What was the last thing they said? Wasn't it that they are several quarters ahead of NV on 16/14nm?

That went just fine didn't it
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Yep this is going to be funny. Just like Pascal had manufacturing issues but it came out how many months before Vega? (y)
 
NKD said:
Another thread that doesn't talk anything about product and people fucking fighting over advertising. Hate in the thread is unreal! Good thing I am going on vacation for 2 weeks. May be this thread will turn in to proper discussion vs me learning how to market and advertise and shit.
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Have funny on your vacation, where are ya going? Since your from LA, somewhere to ski?
 
razor1 said:
Yep this is going to be funny. Just like Pascal had manufacturing issues but it came out how many months did GP 104 come out before Vega? (y)
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9 months at least at this rate, but hey :p maybe it competes with Volta and there's a big fucking hole in the lineup :p

The chasm between Polaris 10 and a Volta competitor high end chip must be even bigger than the chasm between AMD marketing land and reality
 
wonder what they classify as manufacturing problems lol, oh we don't know how to creating marketing material should be part of that too I guess.
 
NKD said:
Another thread that doesn't talk anything about product and people fucking fighting over advertising. Hate in the thread is unreal! Good thing I am going on vacation for 2 weeks. May be this thread will turn in to proper discussion vs me learning how to market and advertise and shit.
Click to expand...

It's not like AMD provided anything to talk about beyond marketing right now. It's a boring countdown and a stupid, nonsense, video. No information, no hints, nothing really substantial to comment on other than thoughts on how it was presented. It's not like anyone is expecting AMD to actually release Vega at the announcement or even provide a real release date. If there was that to look forward to this whole thread might look different.
 
razor1 said:
I never stated anything about Vega being poor, I just don't expect it to be a Pascal killer, let alone Volta......
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To me if Vega is not a "Pascal killer" it will be "poor"... it will be a disappointment.

But the fact is no one knows for sure... yet...

Who knows... maybe Vega is in fact a "Pascal killer" and AMD is also VERY optimistic about it nipping at the heels of Volta... :whistle:

Regarding the "poor Volta..." in the video... lets not forget that in the latest videos ("The Fixer" videos) AMD used a lot of humor in it... so if the "poor Volta..." is in fact a jab at nVIDIA I think it should be taken as a joke... a joke that only a few people will understand... why ?

Tell me... outside of tech forums like this one who the hell knows what Volta is or what is going to be ? I bet that 99% of the people that buy graphic cards at this point don't know about Volta... and probably never will... they will only know it by "1180 GTX" or whatever nVIDIA decide to call it.

So if in fact it is a jab at nVIDIA I think we should take it as kind of a "private joke" :D
 
razor1 said:
Yep my point exactly, there is nothing about Vega outside of it showing up in BF1 in a GPU limited scenario which looked to be slower than the competing system a 1080, but that in itself is a guess, then you have this marketing campaign starting which its now going up against Volta?

Its just a mismatch of crap.
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Wait a second ! When and where was Vega shown running BF1 against a 1080 !?
 
Me personally, I no longer care about marketing, just tell me about the damn card already. Architecture, price, etc, anything is better than teasers with nothing in them.

But im grumpy.
 
Ronin said:
To me if Vega is not a "Pascal killer" it will be "poor"... it will be a disappointment.

But the fact is no one knows for sure... yet...

Who knows... maybe Vega is in fact a "Pascal killer" and AMD is also VERY optimistic about it nipping at the heels of Volta... :whistle:

Regarding the "poor Volta..." in the video... lets not forget that in the latest videos ("The Fixer" videos) AMD used a lot of humor in it... so if the "poor Volta..." is in fact a jab at nVIDIA I think it should be taken as a joke... a joke that only a few people will understand... why ?

Tell me... outside of tech forums like this one who the hell knows what Volta is or what is going to be ? I bet that 99% of the people that buy graphic cards at this point don't know about Volta... and probably never will... they will only know it by "1180 GTX" or whatever nVIDIA decide to call it.

So if in fact it is a jab at nVIDIA I think we should take it as kind of a "private joke" :D
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All those types of videos are just bad marketing man.

I can show you millions of google links that show that, talking crap about your competitor's product is just bad business because it takes away from their own products specially something like this. I can't find a single link that says its ok to talk trash though. A launch of a new product is about that product and what it can delivered based on what is out there right now use that data and you are fine, saying things like "poor" volta, sumson industries (which means sleeping) just detracts from the message, because now they are comparing it unreleased products that no one has any clue about. What the hell does Volta have to do with Vega. Why would they put a quibble about Volta which is not going to be their direct competitor for at least 6 months to year. And if it doesn't' match Volta, when Volta comes out, well then marketing fail, its going to be remembered, just like "overclockers dream". It becomes a running joke. Which is the opposite of what they were intending.

You don't think news media like other review sites don't know what Volta is? how do you think people buy their cards? Its not only just forum members here that know it. Mind you I wouldn't be surprised if it pops up again in more of their campaign, this is just the opening of their campaign,

If its a private joke, they should keep it private, cause when Vega comes out and if it matches Pascal, everything will fit into place, with out that joke, with the joke, now they have to deliver, to a point they beat the pants off of Pascal, if they miss, then lets bookmark this thread!

Keep this in mind people don't forget when others talk shit, cause its emotional, and it hits a cord with the intended audience more.
 
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razor1 said:
All those types of videos are just bad marketing man.

I can show you millions of google links that show that, talking crap about your competitor's product is just bad business because it takes away from their own products specially something like this. I can't find a single link that says its ok to talk trash though. A launch of a new product is about that product and what it can delivered based on what is out there right now use that data and you are fine, saying things like "poor" volta, sumson industries (which means sleeping) just detracts from the message, because now they are comparing it unreleased products that no one has any clue about. What the hell does Volta have to do with Vega. Why would they put a quibble about Volta which is not going to be their direct competitor for at least 6 months to year. And if it doesn't' match Volta, when Volta comes out, well then marketing fail, its going to be remembered, just like "overclockers dream". It becomes a running joke. Which is the opposite of what they were intending.

You don't think news media like other review sites don't know what Volta is? how do you think people buy their cards? Its not only just forum members here that know it. Mind you I wouldn't be surprised if it pops up again in more of their campaign, this is just the opening of their campaign,

If its a private joke, they should keep it private, cause when Vega comes out and if it matches Pascal, everything will fit into place, with out that joke, with the joke, now they have to deliver, to a point they beat the pants off of Pascal, if they miss, then lets bookmark this thread!
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Many successful examples of trashing products exist as well...
Apple for one used trash talk rather well. Coke and Pepsi trash talk each other every now and again.
Some cloud service providers ave subtle jabs at competition as well.
Trash talk is indicative of one thing, TRASH TALK.
And right now AMD is hyping their product, like any company would, and you are sitting here hyping the message that this indicates failure right off the bat...
 
We know about as much about Vega as we do about Volta FYI.

The Volta soc announcement was pretty informative because unless NV were able to double the clockrate then they *must be* using packed INT8 with 64b units
{NG}Fidel said:
Many successful examples of trashing products exist as well...
Apple for one used trash talk rather well. Coke and Pepsi trash talk each other every now and again.
Some cloud service providers ave subtle jabs at competition as well.
Trash talk is indicative of one thing, TRASH TALK.
And right now AMD is hyping their product, like any company would, and you are sitting here hyping the message that this indicates failure right off the bat...
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Marketing failure maybe, but really do you expect Vega to compete with Volta?

What exactly are we talking about here?

Everything above a 1060 in the lineup has *no competition*, and it's been more than six months.

Now the first teaser for Vega is taking shots at Volta? Which will be in all likelihood be ~60% faster at every tier?
 
{NG}Fidel said:
Many successful examples of trashing products exist as well...
Apple for one used trash talk rather well. Coke and Pepsi trash talk each other every now and again.
Some cloud service providers ave subtle jabs at competition as well.
Trash talk is indicative of one thing, TRASH TALK.
And right now AMD is hyping their product, like any company would, and you are sitting here hyping the message that this indicates failure right off the bat...
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They didn't trash talk, they stated the facts, and they were the facts, apple did have better looking "more cool looking" products than PC's at the time

Understanding a competitor's weakness and then marketing your products to show that weakness (as in show your capabilities above and beyond) in your competitor's product is different then trash talking, poking fun and backing up that are two different things.

Those car adverts that another person posted, each guy was one upping each other, without saying anything bad about another company or bad mouthing products. We have this, well you have that but we have this, that is how it went.

It will fall on its face if it doesn't meet the expectations that AMD stated.
 
Ieldra said:
We know about as much about Vega as we do about Volta FYI.

The Volta soc announcement was pretty informative because unless NV were able to double the clockrate then they *must be* using packed INT8 with 64b units


Marketing failure maybe, but really do you expect Vega to compete with Volta?

What exactly are we talking about here?

Everything above a 1060 in the lineup has *no competition*, and it's been more than six months.

Now the first teaser for Vega is taking shots at Volta? Which will be in all likelihood be ~60% faster at every tier?
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We really do not know enough about Volta to say what speed it will be.
The point is to try and say this is concrete proof of anything is ridiculous.
 
{NG}Fidel said:
We really do not know enough about Volta to say what speed it will be.
The point is to try and say this is concrete proof of anything is ridiculous.
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I don't think anyone said it's concrete proof of anything except that of amd marketing being bad.

I mentioned Volta just to point out we know about as much about it as we do about Vega.

I also saw it mentioned that Volta was delayed or something, Volta isn't delayed, it was pushed forward in the schedule iirc.
 
{NG}Fidel said:
We really do not know enough about Volta to say what speed it will be.
The point is to try and say this is concrete proof of anything is ridiculous.
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There is no concrete evidence of anything other than AMD running its mouth, which when we have seen when AMD done this in the past?

And look at Zen marketing do you see anything about Intel CPU's? Outside of showing Zen capabilities, there is no hot air, but the hype is still there right?

Now to artificially create hype by comparing it to Volta, now they have set up a certain expectation
 
razor1 said:
All those types of videos are just bad marketing man.

I can show you millions of google links that show that, talking crap about your competitor's product is just bad business because it takes away from their own products specially something like this. I can't find a single link that says its ok to talk trash though. A launch of a new product is about that product and what it can delivered based on what is out there right now use that data and you are fine, saying things like "poor" volta, sumson industries (which means sleeping) just detracts from the message, because now they are comparing it unreleased products that no one has any clue about. What the hell does Volta have to do with Vega. Why would they put a quibble about Volta which is not going to be their direct competitor for at least 6 months to year. And if it doesn't' match Volta, when Volta comes out, well then marketing fail, its going to be remembered, just like "overclockers dream". It becomes a running joke. Which is the opposite of what they were intending.

You don't think news media like other review sites don't know what Volta is? how do you think people buy their cards? Its not only just forum members here that know it. Mind you I wouldn't be surprised if it pops up again in more of their campaign, this is just the opening of their campaign,

If its a private joke, they should keep it private, cause when Vega comes out and if it matches Pascal, everything will fit into place, with out that joke, with the joke, now they have to deliver, to a point they beat the pants off of Pascal, if they miss, then lets bookmark this thread!

Keep this in mind people don't forget when others talk shit, cause its emotional, and it hits a cord with the intended audience more.
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It almost seems you are worried about AMD :D

On a more serious note... I think you are making a BIG deal out of it... I have no doubt and I repeat: 99% of the people buying graphic cards will never know what Volta is.

And... I respect your believes/feelings/instinct about the performance of Vega and Volta... but the truth is... you don't know which is faster... you simple don't know.
 
Ronin said:
It almost seems you are worried about AMD :D

On a more serious note... I think you are making a BIG deal out of it... I have no doubt and I repeat: 99% of the people buying graphic cards will never know what Volta is.

And... I respect your believes/feelings/instinct about the performance of Vega and Volta... but the truth is... you don't know which is faster... you simple don't know.
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I don't know at least not yet, but this goes back to what Kyle stated a long time ago, AMD seems to be thinking like Roy!

If you want to see another campaign that did trash talking, please look at Sprint, and how its corporate culture drank the trash talking koolaid and almost killed them.
 
Ronin said:
but the truth is... you don't know which is faster... you simple don't know.
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We know there's two Vega GPUs slated for released initially.

Let's assume the fastest one is faster than the fastest Volta GPU.

What fills the holes in the lineup between Polaris 10 and Vega
 
I hope to see something from AMD soon. My 780 is starting to show it's age and I have been holding out for a while. I have never owned an AMD card before but I would give it a go if they are competitive in price and performance.
 
Nv better disclose something about Volta at CES, otherwise it will add to the speculation that they are indeed having issues. Fantastic marketing by AMD here, forcing the competitors hand. Vega and Ryzen might be gamer's choice for 2017. That would be quite the turn of events.
 
Vegas P11 said:
I hope to see something from AMD soon. My 780 is starting to show it's age and I have been holding out for a while. I have never owned an AMD card before but I would give it a go if they are competitive in price and performance.
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If you keep buying Nvidia you have a free pass to spam the AMD forums and complain about not competing and the high price of Nvidia products because AMD makes Nvidia sell their GPU at beyond premium pricing ...
 
Peppercorn said:
Nv better disclose something about Volta at CES, otherwise it will add to the speculation that they are indeed having issues. Fantastic marketing by AMD here, forcing the competitors hand. Vega and Ryzen might be gamer's choice for 2017. That would be quite the turn of events.
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They don't need to they are distancing themselves from AMD as much as possible that is why the only thing they ever showed in their press with Pascal, were performance slides of the gp106 and Polaris.
 
It just seems like you guys are pushing a narrative about this really hard.
All these posts from you guys are positioned to make AMDs marketing talk seem like some horrible proof of inadequacy, lets wait and see shall we?
 
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