Is GTX 1070 overkill for 1080p? Should I go RX 480/GTX 1060?

I'm one of those people who do not upgrade often as well. I think the 1070 is more future proof for games than the other two cards. Right now my preference is 1070 -> 480 -> 1060.

In a couple years. Will you want to upgrade? Or will you want to hold on to your card? If it's the latter, consider spending the cash.
 
In a couple years. Will you want to upgrade? Or will you want to hold on to your card? If it's the latter, consider spending the cash.

Agreed. I used to buy x70 nvidia range and upgrade every 3 years. That ended up working against me, as I was caught off-guard by the sudden increase in VRAM needs and here I am, in 2016, wiht 2GB VRAM, having bought my 770 kepler in early 2014. After that, I've decided it's a better fit for me to buy a lower GPU tier and upgrade every 2 years. Money spent will be about the same, while I'll refresh more often and avoid being hurt by sudden market changes (like the aforementioned VRAM changes I did not foresee).
 
Agreed. I used to buy x70 nvidia range and upgrade every 3 years. That ended up working against me, as I was caught off-guard by the sudden increase in VRAM needs and here I am, in 2016, wiht 2GB VRAM, having bought my 770 kepler in early 2014. After that, I've decided it's a better fit for me to buy a lower GPU tier and upgrade every 2 years. Money spent will be about the same, while I'll refresh more often and avoid being hurt by sudden market changes (like the aforementioned VRAM changes I did not foresee).

While I understand your point, the 770 is still an excellent card. It is still capable in games. You'd just have to leave some settings lower for textures size. Are you running MSI afterburner and seeing a maxed out 2000MB of VRAM usage? I have a 550Ti, and many games don't use it's 1GB it has...I think it's hurt by the fill rate and slower bus NVIDIA put on it.
 
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