Alright. Im-ho-tep. I'm going to spell this out for you, one last time.
The behavior of the Strix 960 has nothing to do with the behavior of the RX480.
The 960 shows spikes in Tom's review because those are transients that are suppressed in the matter of microseconds, those are to be filtered out when you are looking at sustained draw. 12V @ 5.5A is the maximum = 66W. RX480 is average over 7.4A @ ~ 11.6V. Not allowed.
Of course it wasn't me who brought it to AMD's attention, AMD knew, and they didn't care : )
They are pretending to be too dense to understand. It's the last thing they can cling on to validate that AMD is right even when AMD admitted they're wrong. They can't do naught but regurgitate the same false information over and over, as they have no understanding of the subject matter. No wonder why AMD catered marketing to r/AMD, that's the only way they'll get sales. Most reasonable buyers would be put off by the imminent 1060 launch and play wait-n-see.
I wonder what the fix will be. Whatever it is, AMD can be hit by a CLA over this.