AMD Announces The Radeon RX 480 Starting At Just $199

if i get 390 performance with 150 watts for $199, ill probably buy eight of them to grow my mining business. I cant believe the hard on you guys have for nvidia when their ROI is so bad. I bought 7 amd cards this april and they have already paid for themselves...
 
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buttons said:
if i get 390 performance with 150 watts for $199, ill probably buy eight of them to grow my mining business. I cant believe the hard on you guys have for nvidia when their ROI is so bad. I bought 7 amd cards this april and they have already paid for themselves...
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Mainly because there is enough people that buy video cards to play video games or do some compute stuff, not to jump on memecoin bandwagons. Sadly, memecoin bandwagons just lead to shortage of AMD cards in stock.
 
gamerk2 said:
Well now, this is getting easy:

1070 GTX: ~9 GFLOPS
RX-480: >5 GFLOPS

That puts CF'd 480x's as roughly equal to a single 1070.

Honestly, this is strictly a price/performance play. I don't see how the 480x as a single GPU is even able to compete, and will likely get squeezed by the 1060 GTX going forward. I'm also worried about the 150W TDP, which is the same as the much more powerful 1070 GTX. This indicates the 480 isn't going to OC well at all.
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So a card which is barely slower than the 1070 is now as fast in mGPU. Right. It doesn't just work that way. Did you stop to wonder how a TX at 6 TFLOPS is as fast or faster than a 1070 with 9 TFLOPS?
 
cageymaru said:
Well personally I would spring for the $229 version as it has 8GB of VRAM.
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You can get three for the price of a 1080 flounder... I'd bet my left nut that on a game with decent CFX, three would shit on the 1080 for a cheap 4k rig.
 
TaintedSquirrel said:
4GB 290's have been around $200 since the crypto crash in 2014. This is... underwhelming.
I saw a new Tri-X 290X hit $250 last summer.
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I paid $190 for a Gigabyte Windforce 780 Ti 3GB overclock edition so yeah, that's what they are currently going for. Going forward I bet they drop to $150 or so...
 
buttons said:
if i get 390 performance with 150 watts for $199, ill probably buy eight of them to grow my mining business. I cant believe the hard on you guys have for nvidia when their ROI is so bad. I bought 7 amd cards this april and they have already paid for themselves...
Click to expand...

Agreed, my video cards have always been paying for themselves, and a lot more, since my first 5870 cards.
 
buttons said:
if i get 390 performance with 150 watts for $199, ill probably buy eight of them to grow my mining business. I cant believe the hard on you guys have for nvidia when their ROI is so bad. I bought 7 amd cards this april and they have already paid for themselves...
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You are talking about a niche use...the only time you EVER got a return on investment is mining when it is worth it.
 
NeoNemesis said:
I don't think I've owned a Radeon since my X800gt. T


Where are you getting 9 GFLOPS? Everything I've read points to 6.5 for the GTX 1070.

The GTX 1080 has just under 9.

If anything, the 480 falls directly between a GTX 980 and GTX 980ti, which is a pretty sweet deal at a $200 price point.
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^ 5+/ + 5+/ is roughly 11. They have a clear winner especially with the 8 Gb version. Better CFX scaling.
all at $200-%229 looks like a sweet deal. + If it overclocks as some of you are so hell bent over Nv. doing it better. This $ 200 card looks even better. Someone pass the tissue box to leldra.
 
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Guys AMD is not going to price a card that competes with 1070 @ $199. You are delusional if you think this is competing with the GTX 1070. It's not. It's going to be fast at that price no doubt, but AMD is bleeding cash, they're not going to price it close to $200 less than the competition.
 
Bowman15 said:
You are talking about a niche use...the only time you EVER got a return on investment is mining when it is worth it.
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Well... it worked with the 5000 series, 6000 series, 7000 series, 200, series. I could include the 300 but it takes longer to get ROI. It seems like the Nanos have been popular on the forums but im not dropping $450 on a video card when a $125 7970 gets almost the same hash rate....
 
I am just glad Brent will be reviewing the cards.

As much as I trust [H], Kyle has seemed real bent out of shape lately(although he's been protesting otherwise, maybe a little too much). Could just be the backlash from his article (and yes, I do believe his sources in the article and his connections), but I think it would be best for the credibility of the site for him to take the 480 review off, since he already has said some things that could be interpreted as bias (not in the article itself, but the ongoing comments thereafter).

Just my opinion, and one I'm sure will be mocked or ignored, but I trust this site, and would hate to see an incident cause a spiral where H loses face and credibility - especially since to date its the one place I can absolutely trust with the reviews.
 
N4CR said:
You can get three for the price of a 1080 flounder... I'd bet my left nut that on a game with decent CFX, three would shit on the 1080 for a cheap 4k rig.
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First off SLI and 2 way xfire doen't work well on most games anymore. And then you are talking about 3 cards.

This is the rv680 launch all over again. can't beat em with a single gpu card to hold the tide over with a dual GPU card. That plan worked real well last time.
 
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Ieldra said:
Now of course you can say " Polaris 10 could be more transistor efficient than Hawaii!" but my response is, obviously, that's unlikely; because they have to increase their xtor budget to improve the front-end and implement better memory compression etc etc.
I think it's very very possible they were banking on significantly higher clocks because 1200 mhz is just not impressive at 20nm FF
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They did fuck with the front end and memory compression....

Yes, the sizes are all up the wazoo and it's a marketing number, but it is 14nm process officially. Not 20nm.


razor1 said:
First of xfire and CXfire don't work well on most games anymore. And then you are talking about 3 cards.

This is the rv680 launch all over again. can't beat em with a single gpu card to hold the tide over with a dual GPU card. That plan worked real well last time.
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It's fine for budget gamers, 460usd in two payments vs one payment of 620-700hmmmm what is more accessible...

Your messiah nvidia has shitty sli drivers too, but of course, you only ever bitch about AMD. What's the Nvidia PR pay like?Hell, your messiah won't even do tri-sli this time because they can't make it scale as good as AMD...
But at least both of the camps can sort their shit out for the major AAA games which is all you'll really be needing the grunt for anyway.

I'm considering two of these then give them to family (two new iGPU builds) come Vega.
 
N4CR said:
They did fuck with the front end and memory compression....

Yes, the sizes are all up the wazoo and it's a marketing number, but it is 14nm process officially. Not 20nm.




It's fine for budget gamers, 460usd in two payments vs one payment of 620-700hmmmm what is more accessible...

Your messiah nvidia has shitty sli drivers too, but of course, you only ever bitch about AMD. What's the Nvidia PR pay like?Hell, your messiah won't even do tri-sli this time because they can't make it scale as good as AMD...
But at least both of the camps can sort their shit out for the major AAA games which is all you'll really be needing the grunt for anyway.

I'm considering two of these then give them to family (two new iGPU builds) come Vega.
Click to expand...


Sorry the first xfire should have been SLi lol I edited while you were quoting me. I have never liked SLi or Xfire, too many pitfalls, to make them a worth while option. And this is worse for mainstream gamers, cause they aren't willing to blow money on a system that may not work all the time. Enthusiasts, tend not to care as much about the $
 
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Gatecrasher3000 said:
Anyone know when the NDA is up, when can we expect to see real world numbers?
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29th of June.

Expect this around 390x performance @ 130 watts.

About the front end changes, the problem with this is, the only time GCN was way over with shader performance that wasn't be truly utilized has been with Fiji. So the front end changes while they give a little bit more, you will see more tangible benefits with heavy use of tessellation.
 
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N4CR said:
They did fuck with the front end and memory compression....

Yes, the sizes are all up the wazoo and it's a marketing number, but it is 14nm process officially. Not 20nm.




It's fine for budget gamers, 460usd in two payments vs one payment of 620-700hmmmm what is more accessible...

Your messiah nvidia has shitty sli drivers too, but of course, you only ever bitch about AMD. What's the Nvidia PR pay like?Hell, your messiah won't even do tri-sli this time because they can't make it scale as good as AMD...
But at least both of the camps can sort their shit out for the major AAA games which is all you'll really be needing the grunt for anyway.

I'm considering two of these then give them to family (two new iGPU builds) come Vega.
Click to expand...

Yeah officially it's 14nm, but I wipe my ass with that number, same with 16nm

Actual feature sizes are comparable to 20nm node, because this is basically 20nm + FF.

The only reason they called it 14/16nm is to convey the improvement over planar 20nm to the ignorant masses
 
Zion Halcyon said:
I am just glad Brent will be reviewing the cards.

As much as I trust [H], Kyle has seemed real bent out of shape lately(although he's been protesting otherwise, maybe a little too much). Could just be the backlash from his article (and yes, I do believe his sources in the article and his connections), but I think it would be best for the credibility of the site for him to take the 480 review off, since he already has said some things that could be interpreted as bias (not in the article itself, but the ongoing comments thereafter).

Just my opinion, and one I'm sure will be mocked or ignored, but I trust this site, and would hate to see an incident cause a spiral where H loses face and credibility - especially since to date its the one place I can absolutely trust with the reviews.
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Oh god here we go... let me get the blender back out, and some snacks. Ok.... lets go!
 
3 Kinds of Journalism:

"Biased": Fox - "The White house is actually Redish", MSNBC - "The White House is actually Blueish".

"Unbised": "It was revealed that the White House might actually not be white. Sources close to the president say the its true colour is Blue"...... "We now also have reports the the White House might actually be RED!!! Obviously there is more to this controversy then first meets the eyes.... More to follow."

"[H]": "We went to the White House. IT IS White!!!!...If you think other wise, you are a retard!"

I prefer [H] journalism.

Zion Halcyon said:
I am just glad Brent will be reviewing the cards.

As much as I trust [H], Kyle has seemed real bent out of shape lately(although he's been protesting otherwise, maybe a little too much). Could just be the backlash from his article (and yes, I do believe his sources in the article and his connections), but I think it would be best for the credibility of the site for him to take the 480 review off, since he already has said some things that could be interpreted as bias (not in the article itself, but the ongoing comments thereafter).

Just my opinion, and one I'm sure will be mocked or ignored, but I trust this site, and would hate to see an incident cause a spiral where H loses face and credibility - especially since to date its the one place I can absolutely trust with the reviews.
Click to expand...
 
How is this not a disaster? it's trying to put lipstick on a pig, apologies to all the pig lovers. it's not going to work for the same reason it didn't work the last time, and the same reason it doesn't work in CPU land. You can make a good profit as a budget brand, so long as brand remain segregated. In most markets this happens, Porsche doesn't make a budget car, most brand feel going for that level devalues their own brand. that's not the case in CPU or GPU land, you can buy an intel processor or Nvidia processor for slightly more than the budget price and judging by history many people choose to pay a little more so they can say they have "intel" or "NVidia" inside. In my opinion a budget card like this only works, if 1. you are the only choice in the market, or 2. you build up a large enough cache that people don't like they are buying a budget card, but instead getting a great deal from a premium manufacture. So the choice is I can buy this budget AMD card, or I can buy the little brother of the currently all mighty 1080GTX and get this GP106 card. I agree with the above poster that this is the RV680 all over again. I don't think this is what they intended. Ever since gave up doing what NVidia does, by trying to design the biggest baddest chip they can and work down, it has been all down hill, which is what I said all those years ago. Mindshare is important in the electronics world, being cheap can only take you so far.
 
Sounds very promising! Until [H] gets their paws on one, time will tell if it's a promise or not. I'm all about a $200 card, even if it's a wee bit slower than a 1070!
 
Zion Halcyon said:
I am just glad Brent will be reviewing the cards.

As much as I trust [H], Kyle has seemed real bent out of shape lately(although he's been protesting otherwise, maybe a little too much). Could just be the backlash from his article (and yes, I do believe his sources in the article and his connections), but I think it would be best for the credibility of the site for him to take the 480 review off, since he already has said some things that could be interpreted as bias (not in the article itself, but the ongoing comments thereafter).

Just my opinion, and one I'm sure will be mocked or ignored, but I trust this site, and would hate to see an incident cause a spiral where H loses face and credibility - especially since to date its the one place I can absolutely trust with the reviews.
Click to expand...

I've never really seen any real bias. Kyle's just more blunt. You should have seen him tear into nVidia back in the Radeon 9800 pro vs GeForce 5800 ultra days.

I don't always agree with him, but don't get your knickers in a twist just because he calls a spade a spade.
 
This card reminds me of the 4850 which was $200 and 4870 $300 (rx480x). Will wait on benchmarks, but something tells me AMD is going to sell a bunch of them.
 
the one thing the 4850 and the 4870 had going for them is they were close enough (10%) to be considered performance parts they performed close the the 260 and 280 at half the price. Are we expected the rx480 to be within 10% of the 1070 and half the price of the 1070, one of those we can already answer, a 8 gb version won't be half the price, the 4 gb gets close but not exactly. The 10%, if this card holds true to ~390x performance, its not going to be at 10% of the 1070. Added to boot, power consumption, is going to be much closer too.

the 4xxx series had many things going for it because the competition the 2xx missed a few things.
 
Really liking the 480 and will most likely get one until Vega is released, but also I'm REALLY curious about what a 480x card could do and price point...
 
SpeedyVV said:
3 Kinds of Journalism:

"Biased": Fox - "The White house is actually Redish", MSNBC - "The White House is actually Blueish".

"Unbised": "It was revealed that the White House might actually not be white. Sources close to the president say the its true colour is Blue"...... "We now also have reports the the White House might actually be RED!!! Obviously there is more to this controversy then first meets the eyes.... More to follow."

"[H]": "We went to the White House. IT IS White!!!!...If you think other wise, you are a retard!"

I prefer [H] journalism.
Click to expand...

NeoNemesis said:
I've never really seen any real bias. Kyle's just more blunt. You should have seen him tear into nVidia back in the Radeon 9800 pro vs GeForce 5800 ultra days.

I don't always agree with him, but don't get your knickers in a twist just because he calls a spade a spade.
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And here we GO!!!!!!!!
 
You know, AMD Radeon R9 380 also launched at $199. If 480 is a "price" replacement for 380, this price makes sense. I get that everyone is excited, but I think people are forgeting that R9 380 was also $199. So the price point, and price succesor, makes a lot of logical sense. I'm not shocked by it, it seems like a logical progression to me, possible 390 performance, at a lower price point. Similar to how NVIDIA brought 980 Ti performance just now to a lower price point with GTX 1070, a natural evolution of a faster GPU bringing down performance to a lower price point, it is what we all want to see, and it seems that is happening here, at least in terms of how it sounds on paper. This is pretty much, to be expected and shouldn't be a huge surprise. 480 does not sound like a price or performance competitive product to GTX 1070. NVIDIA doesn't have a counter for it yet, except for the 960 4GB with current gen. I have a feeling there will be a 1060 in the future to compete directly with it. That's 'going to be the real fight. Until then, I have no doubt that 480 will "win" over NV's last gen 960 4GB, In my opinion.
 
Derangel said:
That is a nice price. AMD is making some rather bold claims too. It'll be interesting to see how these actually perform when they're released.
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If the card produced, they would show it doing so.

Since they aren't, it can't.

They are drowning.
 
shspvr said:
It seem like the Radeon RX 480 maybe as fast if not faster then the Radeon R9 390 at very good price damn $200 buck but I'll still wait and read some reviews that willl make big improvement over my Radeon HD 7870
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Likewise, I have dual 7870's and I'm curious to see the benchmarks on these. It would be nice to retire my not so power efficient 7870's.
 
Brent_Justice said:
You know, AMD Radeon R9 380 also launched at $199. If 480 is a "price" replacement for 380, this price makes sense. I get that everyone is excited, but I think people are forgeting that R9 380 was also $199. So the price point, and price succesor, makes a lot of logical sense. I'm not shocked by it, it seems like a logical progression to me, possible 390 performance, at a lower price point. Similar to how NVIDIA brought 980 Ti performance just now to a lower price point with GTX 1070, a natural evolution of a faster GPU bringing down performance to a lower price point, it is what we all want to see, and it seems that is happening here, at least in terms of how it sounds on paper. This is pretty much, to be expected and shouldn't be a huge surprise. 480 does not sound like a price or performance competitive product to GTX 1070. NVIDIA doesn't have a counter for it yet, except for the 960 4GB with current gen. I have a feeling there will be a 1060 in the future to compete directly with it. That's 'going to be the real fight. Until then, I have no doubt that 480 will "win" over NV's last gen 960 4GB, In my opinion.
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NVIDIA can just drop the price of existing 970 stock to 179, 980 stock to 200 and they have competing parts to tide over until 1060 hits. The only area they won't have competing parts would be the 8GB version price point all the way up to $300. Above that and people will start thinking about a 1070 instead IMO.
 
Brent_Justice said:
You know, AMD Radeon R9 380 also launched at $199. If 480 is a "price" replacement for 380, this price makes sense. I get that everyone is excited, but I think people are forgeting that R9 380 was also $199. So the price point, and price succesor, makes a lot of logical sense. I'm not shocked by it, it seems like a logical progression to me, possible 390 performance, at a lower price point. Similar to how NVIDIA brought 980 Ti performance just now to a lower price point with GTX 1070, a natural evolution of a faster GPU bringing down performance to a lower price point, it is what we all want to see, and it seems that is happening here, at least in terms of how it sounds on paper. This is pretty much, to be expected and shouldn't be a huge surprise. 480 does not sound like a price or performance competitive product to GTX 1070. NVIDIA doesn't have a counter for it yet, except for the 960 4GB with current gen. I have a feeling there will be a 1060 in the future to compete directly with it. That's 'going to be the real fight. Until then, I have no doubt that 480 will "win" over NV's last gen 960 4GB, In my opinion.
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Not that it's that hard anyway as the 380 already does that.
 
Is their focus on the $200 pricepoint a bit exaggerated?

Steam Hardware & Software Survey

Steam survey shows the 970 ($300) in the #1 spot, approximately 50% MORE than the GTX 960 ($200).
The 750 Ti and 960 combined slightly edge out the 970. There's also almost twice as many 980 Ti's as GTX 950's.

970 + 980 + 980 Ti = 7.07%
750 Ti + 950 + 960 = 6.61%

AMD's figures are harder to compare since it looks like drivers/vbios don't report GPU names accurately... still.
 
trandoanhung1991 said:
NVIDIA can just drop the price of existing 970 stock to 179, 980 stock to 200 and they have competing parts to tide over until 1060 hits. The only area they won't have competing parts would be the 8GB version price point all the way up to $300. Above that and people will start thinking about a 1070 instead IMO.
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Unless NVIDIA really screwed something up, there shouldn't be any real supply left of the 970 and 980s. Even if there is some kind of backlog of chips, they aren't going to take a huge loss just to hit the $200 price point and further devalue the 950s and 960s they already have in retail.
 
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NeoNemesis said:
I've never really seen any real bias. Kyle's just more blunt. You should have seen him tear into nVidia back in the Radeon 9800 pro vs GeForce 5800 ultra days.

I don't always agree with him, but don't get your knickers in a twist just because he calls a spade a spade.
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Oh, believe me, I'm well aware of Kyle's bluntness - its part of what I like about the site. However, this go around, it just had a different vibe. Started out the usual Kyle, but the longer the post went on, the more Kyle seemed to .. well, the best way to put it would be "un-Kyle-like" based on how he normally is.

Hence my suggestion. And also hence why I also acknowledged that Kyle, being Kyle, likely would tell me to go fly a kite, which I am also ok with. ;)
 
Brent_Justice said:
You know, AMD Radeon R9 380 also launched at $199. If 480 is a "price" replacement for 380, this price makes sense. I get that everyone is excited, but I think people are forgeting that R9 380 was also $199. So the price point, and price succesor, makes a lot of logical sense. I'm not shocked by it, it seems like a logical progression to me, possible 390 performance, at a lower price point. Similar to how NVIDIA brought 980 Ti performance just now to a lower price point with GTX 1070, a natural evolution of a faster GPU bringing down performance to a lower price point, it is what we all want to see, and it seems that is happening here, at least in terms of how it sounds on paper. This is pretty much, to be expected and shouldn't be a huge surprise. 480 does not sound like a price or performance competitive product to GTX 1070. NVIDIA doesn't have a counter for it yet, except for the 960 4GB with current gen. I have a feeling there will be a 1060 in the future to compete directly with it. That's 'going to be the real fight. Until then, I have no doubt that 480 will "win" over NV's last gen 960 4GB, In my opinion.
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That's precisely what I have been saying from the very beginning. Agree 100%.

Yet you had some people trying to argue that it really was a replacement for the 390 series, that it was going to be priced like the 390 series and that is why it would fail, etc.

And then when what we've been saying all along happens, they act shocked as shit. Not like people here haven't been saying this.

That's the one drawback for the people who demand all rumors need to be taken with a grain of salt - they start to piece together their own false narratives, when if they would have just actually pieced things together from the rumors, they'd be in line with what we said all along.
 
RX 480 set to drive premium VR experiences into the hands of millions of consumers; starting at just $199
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So, with this price being geared toward average pc gamers for VR, most average gamers are not going to Spend $600+ on a HMD, cause if you're going to spend that much on an HMD, you would probably spend more on a gpu.
My question is, does AMD have a low cost HMD coming in the future, and or partner?
I realize that HMD's will come down in price, but none currently for the PC masses as of yet.
 
Zion Halcyon said:
Oh, believe me, I'm well aware of Kyle's bluntness - its part of what I like about the site. However, this go around, it just had a different vibe. Started out the usual Kyle, but the longer the post went on, the more Kyle seemed to .. well, the best way to put it would be "un-Kyle-like" based on how he normally is.

Hence my suggestion. And also hence why I also acknowledged that Kyle, being Kyle, likely would tell me to go fly a kite, which I am also ok with. ;)
Click to expand...

You can sense the bias tone no matter how the words are written. There is this saying, "act like you've been there before, i.e., be more professional about it. They are not saying anything that we haven't been saying in the forums for years about these vendors. Why is it now such a big stink? Oh well, I'm sure I'll be told where to fly my kite as well..
 
Brent_Justice said:
You know, AMD Radeon R9 380 also launched at $199. If 480 is a "price" replacement for 380, this price makes sense. I get that everyone is excited, but I think people are forgeting that R9 380 was also $199. So the price point, and price succesor, makes a lot of logical sense. I'm not shocked by it, it seems like a logical progression to me, possible 390 performance, at a lower price point. Similar to how NVIDIA brought 980 Ti performance just now to a lower price point with GTX 1070, a natural evolution of a faster GPU bringing down performance to a lower price point, it is what we all want to see, and it seems that is happening here, at least in terms of how it sounds on paper. This is pretty much, to be expected and shouldn't be a huge surprise. 480 does not sound like a price or performance competitive product to GTX 1070. NVIDIA doesn't have a counter for it yet, except for the 960 4GB with current gen. I have a feeling there will be a 1060 in the future to compete directly with it. That's 'going to be the real fight. Until then, I have no doubt that 480 will "win" over NV's last gen 960 4GB, In my opinion.
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The interesting thing is that this was always a single card vs single card match up. What they did in this presentation is show a CF solution for < $500 that matches or beats a $700 solution. I am not sure nVidia would want to compete against itself by having a $199 1060 card that when SLI'd outperformed their 1080 for $200 less.
Sure, many of US knew about the benefits of CF/SLI mainstream cards , but this is the first time I have seen it put forward to the masses.
Interesting times.
 
cptnjarhead said:
So, with this price being geared toward average pc gamers for VR, most average gamers are not going to Spend $600+ on a HMD, cause if you're going to spend that much on an HMD, you would probably spend more on a gpu.
My question is, does AMD have a low cost HMD coming in the future, and or partner?
I realize that HMD's will come down in price, but none currently for the PC masses as of yet.
Click to expand...

Well AMD is now first in line with their $199 VR Premium card to partner up with any HMD who wants to mass produce. Now we will see if any HMD manufacturer wants to go after the mass market, not just the enthusiast.
 
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