The cooler is black and silver, 4 heatpipes, has a thick fan and a blue (??) AMD logo on the side lights up. It features PWM. AMD demoed it here:
https://www.youtube.com/watch?v=soc5x_4IACQ
Expected to ship with Zen.
https://www.youtube.com/watch?v=soc5x_4IACQ
Expected to ship with Zen.