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At YouTube Red's unveiling in October, Robert Kyncl, YouTube's chief business officer, emphasized that digital stars on the platform are at the core of differentiating YouTube Red from other streaming services. However, the rumored talks underscore YouTube's efforts to establish its new platform as a strong competitor to streaming giants Netflix, Hulu and Amazon. If more shows and movies are added to YouTube Red's library, there could be more interest among older, more mainstream audiences.
At YouTube Red's unveiling in October, Robert Kyncl, YouTube's chief business officer, emphasized that digital stars on the platform are at the core of differentiating YouTube Red from other streaming services. However, the rumored talks underscore YouTube's efforts to establish its new platform as a strong competitor to streaming giants Netflix, Hulu and Amazon. If more shows and movies are added to YouTube Red's library, there could be more interest among older, more mainstream audiences.