Firefox added H.264 support earlier this year. Also, the 8k UHD stuff NHK was using for the olympics was not using any compression, so you were looking at around 4 terrabytes of data per hour. Maybe this will be the standard that brings 4k to BDXL discs and blu-ray players. With a 100 gig disc and double the compression, you could likely fit a 4k movie on there, possibly even with 3D. Plus the time-table would line up with 4k TVs trickling out in the next year or two on the high end stuff. Those 70 and 80 inch LCD sets could really use higher than 1080p, as you can see the pixels and compression artifacts pretty clearly at any kind of closer seating distance.