Have you thought about putting on some good TIM and putting the lid back on to see if it improves temps?
See this here http://www.eteknix.com/news/ivy-bridge-thermal-grease-is-the-culprit-for-heat-problems-after-all/
I haven't and I don't intend too right now until I give it a few trys without. Back in the day IHS didn't exist and aftermarket and even factory provided coolers were direct contact.