Shouldn't auto increase the fan speed regardless based on temp? I set mine to 100% for shits and giggles and it was insane.
I would think so, but never really seems to go above 40% as others have mentioned.
I tried doing manual fan settings, but I still crashed before the card even hit 70f. So I'ts not heat problems, which was my only guess. Could it be I'm not increasing memory clocks along with the core clocks? I usually just put the memory straight to 1600mhz
EDIT:
Looking at GPU-z...the card is running PCIe 1.1 at 16x. That could be a problem.