The "This Has To Be a Fake" Study of the Day

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According to a new study, the first letter of our childhood surname determines a lot about our consumer behavior as grownups. Supposedly, if your name starts with an Z, you are more likely to camp out overnight for an iDevice. If your last name starts with an A, you'll wait to buy. Seriously? If I funded this study, I'd ask for my money back. :rolleyes:

The authors studied how quickly adults responded to opportunities to acquire items of value to them. They found that the later in the alphabet people’s childhood surnames were, the faster those consumers responded to purchase opportunities. The “last-name effect” occurred when the items were real (basketball tickets, cash, and wine) or hypothetical (sale on a backpack).
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This is crap we'd pull in college when your paper was due but you didn't work on it all weekend because you were out partying and your paper is due tomorrow...

Dude, quick...just write that people shop according to the first letter in their last name...trust me, this is going to work!

:rolleyes:
 
My last name starts with a T and I still don't have an X58 rig. :confused:
 
My last name starts with a Z and I'd stick a spiked dildo up my ass before buying an iDevice let alone camp out evernight for one (ok a little extreme, but you get my point).
 
Lol I have an old marketing lecturer who would love this. He reading non-sense, pointless marketing articles and ripping them to shreads in classes.
 
I didn't bother to read the study, but I'll bet the logic went something like this:

Little Albert Apple was always the first person listed/picked all through school.
Little Zedidiah Zevon was always last.

Albert, being the first picked for everything, never felt the inclination to hurry.
Zed, always being last, developed a compulsion to overcome.

Where's my grant money!? :D
 
gathagan said:
I didn't bother to read the study, but I'll bet the logic went something like this:

Little Albert Apple was always the first person listed/picked all through school.
Little Zedidiah Zevon was always last.

Albert, being the first picked for everything, never felt the inclination to hurry.
Zed, always being last, developed a compulsion to overcome.

Where's my grant money!? :D
Click to expand...

wow lol that pretty much sums up the article.
 
gathagan said:
I didn't bother to read the study, but I'll bet the logic went something like this:

Little Albert Apple was always the first person listed/picked all through school.
Little Zedidiah Zevon was always last.

Albert, being the first picked for everything, never felt the inclination to hurry.
Zed, always being last, developed a compulsion to overcome.

Where's my grant money!? :D
Click to expand...
Yep, this is right out of Outliers. People born earlier in the year tend to be bigger and therefore picked first for teams, etc. etc.

Just because it sounds ludicrous doesn't mean it's not true.

Then again, there's the pretty much debunked Theory of Deadly Initials...
 
Ok so me and my W last name were early i7 adopters, but thats only because I was still on an Athlon S754 3400+. I usually don't mind waiting.

Meanwhile one of my friends last name starts with a C and he often jumps on new stuff (doesn't camp out overnight but still).

Also there is this guy Kyle B who has apparently gets all sorts of cool new stuff before its even released. ;)
 
The study notes a correlation where people with a last name starting further in the alphabet are "more likely" to line up to purchase items. It does not say if *this* then *that*. :rolleyes:
 
I somewhat believe this. Maybe it is because people are a lot alike? but I find often people with the same-name act ..a bit similar. I wonder if its because during certain fundamental development phases as a child, people are ....treated in certain patterns/ways?

IE. Do all kids named Jim or Jimmy at some point get referenced to Jimmy the kricket or Jimbo the Limbo?
Wes -- Wes the pest, etc etc? Not to mention, when names are being called out for attendance, people with the letters a-c can stop paying attention to the names being called after a few seconds. Whereas those with f-g have to wait a bit and pay attention as sometimes there are few ppl with the name a-e and you can get to f-g pretty fast. Or similarly, do people with names starting with 's', not need to pay attention initially and can zone out until they hear a name like 'Nick' indicating they are getting close to S? etc.
 
So do wives take after their original or married name...I certainly hope it's the new one!
 
If your name starts with an i you are part of Steve Job's secret liver acquisition task force.
 
If your last name starts with a number, you're much more likely to fix a hyperdrive or serve drinks at an interstellar gangster's palace.
 
... and in other news, it was also discovered that birds fly, sex is popular in the animal kingdom, and gravity makes things fall. Seriously, why do people get paid to write this stuff?
 
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