With the average viewer spending only 15 minutes a day on YouTube, people over at YouTube are getting a bit jealous of the TV and people’s five hour a day average.
This fall, YouTube says it will introduce a radically different, uncluttered look, with YouTube Leanback. It will have a separate Web address and will start playing a video the moment a user clicks on the site. When one video ends, another will start automatically, eliminating those dreaded “decision points” that invite abandonment. Viewers will be able to select channels, but the flow of programs, whether short or long, will be continuous.