Buyers in Hong Kong are posting pictures of their new AMD Phenom 955 CPUs purchased for around $280. Article indicates discounters in USA may price it around $250 to $275, although it could be around $280 to $300 on initial release.
http://www.techpowerup.com/91417/Phenom_II_X4_955_Inches_Toward_April_20_Launch.html
http://www.techpowerup.com/91417/Phenom_II_X4_955_Inches_Toward_April_20_Launch.html