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This is in reference to a story that Terry posted this weekend about MadOnion, er Futuremark and it applying for a trademark on the word “Pwnage.” Futuremark let us know that Futuremark Games Studio’s Jukka Makinen had made a post in regards to this.
Fellow gamers,
Our purpose in filing for trademark on the name "Pwnage" is not to charge money or stop people from using the expression. That's not what a trademark is for. Instead, we want to protect ourselves from squatters (or what I call campers) - people looking to trademark the name on false pretenses, just to make a claim against Futuremark Games Studio for its use.
Jukka Mäkinen, Executive Producer, Futuremark Games Studio