EVGA will no longer do business with NVIDIA

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I still have my EVGA 8800GT AGP and will probably keep my 3080 forever too. I learned a lot from this thread that I didn't know about EVGA before. But as a consumer they were excellent to deal with. I don't know if I will buy their PSUs exclusively but they will be on my short list.
 
Yeah, I mean, we have to remember that the reason manufacturers send out review samples in the place is for marketing purposes. They aren't interested in fair reviews.

Still that doesn't justify them cutting off those who write honest reviews. It's really shitty.

Now, the situation is even worse. There aren't any reviewers left. Just "influencers". They serve only one purpose, and it is their own, and indirectly those of the manufacturers.

In the YouTube era hardware reviews aren't worth the bandwidth you used to watch them.
This! Its gone downhill for years now, especially after Techreport and PCPER focused everything on frame metering. Suddenly everything is just a big benchmark and the part where reviewers that focused on the experience is gone most places. I always waited for [H] reviews before I bought new stuff if I could expect a review from here. [H] took the time to describe the user experience and not only show benchmark numbers. I think it was at [H] I first heard the term "bencmark queen" and I believe it was the ATI 2900 XT that was called out then. 😂
 
Apparently they announced this to Nvidia back in April, before crytpo crashed again.

I guess my take is, if they couldn't make money on GPU's in that climate, with its crazy and excessive markups, then maybe they should get out of the market.
They did make a lot money I am sure. The retailers are the ones who made back with huge markups. EVGA was the only brand that was reasonably priced the entire time. Hence why they were the most in demand.

Yeah, I mean, we have to remember that the reason manufacturers send out review samples in the first place is for marketing purposes. They aren't interested in fair reviews.

Still that doesn't justify them cutting off those who write honest reviews. It's really shitty.

Now, the situation is even worse. There aren't any reviewers left. Just "influencers." They serve only one purpose, and it is their own, and indirectly those of the manufacturers.

In the YouTube era hardware reviews aren't worth the bandwidth you used to watch them.
Can't really be holding a grudge for something a company did 20 years ago. While lame they did that back then they have long since improved. They have the best consumer and reviewer relations out of all the AiBs for years now.
 
Apparently they announced this to Nvidia back in April, before crytpo crashed again.

I guess my take is, if they couldn't make money on GPU's in that climate, with its crazy and excessive markups, then maybe they should get out of the market.
I wouldn't consider April 2022 the moment just before crypto crashed. November 2021 Bitcoin was worth over $60k, but by April 2022 it was barely worth $40k. Losing 30% of it's value in the span of 5 months is a good indicator that the crypto market was going down. That and you know, the previous moments in history when it had also crashed. My hypothesis is that Nvidia pushed EVGA and other AIB's to sign a contract to buy GPU's at certain prices and AIB's had no choice but to agree due to the profits they were making in graphic card sales. Rather than deal with low margins, EVGA quit.

Now, the situation is even worse. There aren't any reviewers left. Just "influencers". They serve only one purpose, and it is their own, and indirectly those of the manufacturers.

In the YouTube era hardware reviews aren't worth the bandwidth you used to watch them.
You know what the difference was between reading reviews off a website vs watching a YouTube video? You get to see the reviewers face. Everyone was an influencer, because there was plenty of websites that skewed the results in favor of the manufacturers. Toms Hardware is one of those relics from the past that push their viewers to go buy stupid things. Remember when Tom's Hardware said just buy it for Ray Tracing back in 2018? We still debate in 2022 whether or not Ray Tracing is worth considering when buying a graphics card.
That's the thing, they aren't.

They're 80 percent of their income, but they were also getting close to 80 percent of their expenses.

What EVGA is saying with this, is fuck this noise, we don't work for free.
Do you know for certain their 80% is not net profit?
Took some digging, but interesting read. From a consumer standpoint, it was a good, honest review. EVGA had a good idea with their fan at the time, but was poorly executed:
https://web.archive.org/web/20030928222309/http://www.hardocp.com/article.html?art=Mjg0LDU=
A good idea that was poorly executed was a bad idea.
 
You know what the difference was between reading reviews off a website vs watching a YouTube video? You get to see the reviewers face. Everyone was an influencer, because there was plenty of websites that skewed the results in favor of the manufacturers. Toms Hardware is one of those relics from the past that push their viewers to go buy stupid things. Remember when Tom's Hardware said just buy it for Ray Tracing back in 2018? We still debate in 2022 whether or not Ray Tracing is worth considering when buying a graphics card.

In 2018, Toms hardware was WAAAAY past its prime. That site ended in usefulness the moment Tom Pabst sold it.

It started going downhill in 2001 when he got out of daily operations, and then once the company was sold in 2007 it became shit almost overnight.

It was the first of the "big three" hardware review sites (Tom's Hardware, Anandtech and HardOCP) to go to shit.

That said, Tom Pabst was hardly the best dude in tech, even when he ran the show, but he had his moments, and genuinely did seem to care about properly representing hardware. Remember that time he collaborated with Kyle over the 1.13Ghz Pentium III? I'm not sure how that conversation got started (maybe FrgMstr can enlighten us) but it was an example of excellent teamwork for the cause.

Anandtech held on until 2014, when Anand retired from publishing and went to work for Apple. They operated independently for a few months before selling the company to Purch (the same company that owned Toms Hardware) at which point the quality of reviews went down the toilet. I still miss Anands excellent SSD reviews. Now they just publish press releases :(

And then there is HardOCP which we lost in 2019.

And there is a huge difference between these three in their prime (Toms at least before 2001, and to a lesser extent until 2007, Anand before 2014, and HardOCP until the end in 2019), and the clowns on YouTube today. Not only were they more competent, they were also more dedicated to honest tech journalism, and as objective reviews as possible (considering they were being written by humans) none more than HardOCP.

Today we are left with the likes of Linus, an attention-whore who sold out before he even started and tries to sell you shitty $70 ratcheting screwdrivers, JayZ who a lot of the time doesn't have a clue what he is talking about, and a whole bunch of other rando's.

Of those left standing Gamers Nexus is among the better ones, but they are inconsistent at best, and all of them are just chasing that google ad money.

You'll never see one of these guys take on the industry like Kyle did. They want that sweet sweet money. They'll just make backdoor deals with industry while trying to make you believe they are an impartial source of good information.
 
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Do you know for certain their 80% is not net profit?

It can't be, it has to include the hardware they have to buy from Nvidia and other suppliers in order to make the cards. If it were profitable, why quit? Obviously it's not because they don't have loyal supporters, this thread is chock-full of them. It has to be the cost of the cards, plus the cost of the warranties.

It's just a combination of knowing how Nvidia does business and their willingness to let AIBs lose money in the short term with only the promise of future profits in the long term, it paints a picture of why EVGA would want to bail.

Also, if they can keep everyone employed off the profits from 20 percent of their business, it means they weren't making money on video cards, they had to be close to break-even.

This is if you believe what EVGA's saying. I ... do? Never did have a positive relationship with Nvidia when I had skin in the game, they were asshole.
 
The primary cause of the insane prices were crypto bros to the mooning every shit coin they could come up with. Were retailers inflating prices, in many cases even to the point of gouging, due to the imbalance between the demand for cards and the available supply? Yes, but in my opinion, they were more a symptom than the cause.
Still they were holding to supply and demand arguments as a reason for why everything is expensive, you (as a retailer of any product) shouldn't be able to call foul or "woe is me" when you're on the other side of that same exact argument just because it's not beneficial to you as a business.

Customer: How dare you charge so much, you're gouging consumers
Retailer: Supply and demand economics at work
...
...
Retailer: We're losing money on every sale!
Customer: Supply and demand economics at work, now I'll take one of those products for half of what you originally were selling it at
Retailer: Waaaaaa we refuse to sell anymore.
 
Who is the greedy one again?

EVGA_NV_006.png
You've taken that out of context.

The Gross Margins also include other more profitable segments like Datacenter uses. They make waaay higher margin on Datacenter parts that sell for $10,000 to $20,000 per part compared to desktop graphics cards, that skews this graph to a higher overall margin, than compared to what the "Video card only" margin would look like, which I doubt is information they release. It's likely something along the lines of 95% margin on Datacenter parts, 35% margin on desktop GPU's, and the average is shown in the graph.

Another point being:

1663608614658.png


from article: https://www.jonpeddie.com/news/evga-wont-offer-nvidia-next-gen-series

nVidia is estimated to spend 7.5 Billion dollars on R&D in 2022. That's kinda nuts. All these new cool Graphics technologies, shit doesn't pop out of thin air... Some of that margin has to pay for 7.5 billion in research and development. Even if we try to low end guesstimate the desktop GPU portion of this R&D total, which likely covers R&D for all markets combined, so the highly profitable datacenter use cases, etc., and go with 1/3 of the amount or 2.5 billion for the GPU specific development... If we assume an average profit of $550 per video card/gpu sold for Graphics Card uses, they would have to sell 4.5 million gpu's just to break even on that portion of the R&D costs.

The AIB's have some R&D, but it's nowhere near that required to create the new GPU chip. And that could be a low estimate for the R&D for the GPU itself...
 
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I still have my EVGA 8800GT AGP and will probably keep my 3080 forever too. I learned a lot from this thread that I didn't know about EVGA before. But as a consumer they were excellent to deal with. I don't know if I will buy their PSUs exclusively but they will be on my short list.
They aren’t bad PSU’s they are just rebranding Superflower units and those have a good reputation. But you can save some money and buy them direct from Superflower for many units EVGA doesn’t even bother to change the model and part numbers. I prefer Seasonic because I’ve found they handle the initial power draw spikes on GPUs better and have nicer cooling. But that’s pretty negligible.
 
GPUs -80% of revenue 1/3 of their profit.
PSUs -300% profit per unit.

Im sure making such a massive change was very difficult. No matter how they restructure, people are going to seek out jobs elsewhere that they are more familiar with vs retraining internally. Losing people in a business that size is painful. But after seeing their numbers, ultimately It looks like EVGA made the best of a bad situation. If they do in fact follow through with the plan they laid out I believe they will be a much stronger company in the long run.

Refocus and refine your extremely successful PSU division and take advantage of the obvious, incoming profit available with the ATX 3.0/PCIe 5.0 units. People have been waiting all year for solid high power units to buy and there's still only 2 or 3 top tier companies (if that) that have announced ATX 3.0 units that can handle Ada. There's the potential for an incredibly profitable 4th quarter and new year once they solidify their new stance. It may take a few months to get people over the post gpu jitters. A few top notch ATX 3.0/PCIe 5.0 units will do just that.
If financially viable, expand the motherboard lineup and start seriously competing in the mid range. Limiting themselves strictly to high end boards has severely limited their potential. The same with AIO/CLCs and the rest of the peripheral lineup. If it isn't a money maker, cut the fat and move on.

They've got one of the best reputations and most popular PSU companies in the business. That in itself is an incredible feat for a privately owned company of its size, particularly in the tech sector. They consistently produce high quality, reliable, competitive units. They have excellent customer and technical service. Not many companies in any sector can make claims like that.
Even if the CEO decides to sell, the new owner would have have to be a complete half wit not to find a way take advantage of their reputation and customer base.

They use HEC, Seasonic, FSP oems but only use SuperFlower for the G2/3 series now.
 
GPUs -80% of revenue 1/3 of their profit.
PSUs -300% profit per unit.

Im sure making such a massive change was very difficult. No matter how they restructure, people are going to seek out jobs elsewhere that they are more familiar with vs retraining internally. Losing people in a business that size is painful. But after seeing their numbers, ultimately It looks like EVGA made the best of a bad situation. If they do in fact follow through with the plan they laid out I believe they will be a much stronger company in the long run.

Refocus and refine your extremely successful PSU division and take advantage of the obvious, incoming profit available with the ATX 3.0/PCIe 5.0 units. People have been waiting all year for solid high power units to buy and there's still only 2 or 3 top tier companies (if that) that have announced ATX 3.0 units that can handle Ada. There's the potential for an incredibly profitable 4th quarter and new year once they solidify their new stance. It may take a few months to get people over the post gpu jitters. A few top notch ATX 3.0/PCIe 5.0 units will do just that.
If financially viable, expand the motherboard lineup and start seriously competing in the mid range. Limiting themselves strictly to high end boards has severely limited their potential. The same with AIO/CLCs and the rest of the peripheral lineup. If it isn't a money maker, cut the fat and move on.

They've got one of the best reputations and most popular PSU companies in the business. That in itself is an incredible feat for a privately owned company of its size, particularly in the tech sector. They consistently produce high quality, reliable, competitive units. They have excellent customer and technical service. Not many companies in any sector can make claims like that.
Even if the CEO decides to sell, the new owner would have have to be a complete half wit not to find a way take advantage of their reputation and customer base.

They use HEC, Seasonic, FSP oems but only use SuperFlower for the G2/3 series now.
They need that GPU revenue to pay their workforce. I'm sorry to see them go. Andrew wants to enjoy his money. Can't blame him.
 
They need that GPU revenue to pay their workforce. I'm sorry to see them go. Andrew wants to enjoy his money. Can't blame him.
I don't think he would close the GPU division without the means with which to cover salaries. But anythings possible, they may close up shop tomorrow. And yet...the GPU division is history and they are still open for business...
If he were walking away, he would have included the GPU division as part of any deal. It would be foolish not to. He would net a far greater return and that's what their company name is indicative of afterall!
A slow decline is possible as well but unlikely being that their psu business has been thriving for years. It would take some serious bouts of incompetence to derail that part of the business.
I think he was being honest with regards to his plans for the companies future. Reallocate his workforce and focus on PSU, mb and peripherals. He's had 6 months to flesh out what changes he's making and how he's going to implement them. If they haven't already been started of course. It will be interesting to follow regardless.
 
And there is a huge difference between these three in their prime (Toms at least before 2001, and to a lesser extent until 2007, Anand before 2014, and HardOCP until the end in 2019), and the clowns on YouTube today. Not only were they more competent, they were also more dedicated to honest tech journalism, and as objective reviews as possible (considering they were being written by humans) none more than HardOCP.

Today we are left with the likes of Linus, an attention-whore who sold out before he even started and tries to sell you shitty $70 ratcheting screwdrivers, JayZ who a lot of the time doesn't have a clue what he is talking about, and a whole bunch of other rando's.

Of those left standing Gamers Nexus is among the better ones, but they are inconsistent at best, and all of them are just chasing that google ad money.

You'll never see one of these guys take on the industry like Kyle did. They want that sweet sweet money. They'll just make backdoor deals with industry while trying to make you believe they are an impartial source of good information.
Talk about walking down memory lane. To me not much has changed. Yes, Linus Tech Tips and Jayztwocents are a terrible representation of tech reviewers on YouTube, but there are genially good Tech review channels. Like Gamers Nexus as you've pointed out, but there's many more like Actually Hardcore Overclocking with Buildzoid who does excellent in depth analysis of motherboards and graphic cards. The dude can actually repair hardware as well, which I doubt any tech review web sites every did. Then there's Level1Techs with Wendell who does a great job with network stuff and Linux. Linus Tech Tips will often go to Wendell for help because he actually does this stuff for a living. Hardware Unboxed is good in general and will often review old products against new products which is something ever reviewer should have done.

The problem with YouTube is that there's a lot of tech reviewers and they're mostly terrible. The good get lost in the sea of shit. Also, tech Jesus, Buildzoid, and Wendell aren't exactly the most entertaining bunch of people to look or listen to. Jayztwocents is the cool guy with fast cars while Linus looks and acts like he's born in the 90's and depends greatly on his presentation than actual content. Back in the day if we didn't like a tech website we just never visit it, but with YouTube it tries really hard to push us to other channels, and YouTubers like Linus will go to great lengths to get you to click on it.

Also Linus Tech Tips screw driver isn't bad but I wouldn't pay $70 for it. BTW Project Farm is also another good channel if you're into that stuff.

It can't be, it has to include the hardware they have to buy from Nvidia and other suppliers in order to make the cards.
So you don't know.
If it were profitable, why quit?
Because it can go from profitable to very unprofitable when you consider many things like the warranty EVGA gives out. Remember when Linus Tech Tips was under fire for not giving warranty for their overpriced products? They were afraid of their "children" having to deal with warranty in the future. If EVGA has a string of bad products then they're responsible for the warranty on them. Also EVGA can probably see the problem of selling GPU's at prices nobody wants to buy from them. Nvidia, who has shareholders, won't lower prices and this can leave EVGA stuck with more inventory they can't sell without losing money.
Obviously it's not because they don't have loyal supporters, this thread is chock-full of them. It has to be the cost of the cards, plus the cost of the warranties.
Yep
Also, if they can keep everyone employed off the profits from 20 percent of their business, it means they weren't making money on video cards, they had to be close to break-even.
Every company says they're keeping their employees but they almost never do. Also didn't EVGA say they were letting some people go?
 
I don't think he would close the GPU division without the means with which to cover salaries. But anythings possible, they may close up shop tomorrow. And yet...the GPU division is history and they are still open for business...
If he were walking away, he would have included the GPU division as part of any deal. It would be foolish not to. He would net a far greater return and that's what their company name is indicative of afterall!
A slow decline is possible as well but unlikely being that their psu business has been thriving for years. It would take some serious bouts of incompetence to derail that part of the business.
I think he was being honest with regards to his plans for the companies future. Reallocate his workforce and focus on PSU, mb and peripherals. He's had 6 months to flesh out what changes he's making and how he's going to implement them. If they haven't already been started of course. It will be interesting to follow regardless.
If their salaries is covered by the division that makes up 80% of their revenues, how would they ever be able to do that long term and stay profitable if they close it down? The money has to come from somewhere and the other divisions simply aren't cutting it. Not only are they going to lose one-third of their profits from closing the GPU division, but the profit from their other divisions is going to go toward paying a bunch of people for doing nothing. What they've decided is fundamentally going to not only hurt their company, but the employees as well. Worse, he doesn't want to go work with Intel or AMD because of some loyalty to NVIDIA, who had no loyalty to them if the reasons they parted away from them is valid. So he has more loyalty toward an asshole of a company than the people who rely on him to provide for their families.
 
If their salaries is covered by the division that makes up 80% of their revenues, how would they ever be able to do that long term and stay profitable if they close it down? The money has to come from somewhere and the other divisions simply aren't cutting it. Not only are they going to lose one-third of their profits from closing the GPU division, but the profit from their other divisions is going to go toward paying a bunch of people for doing nothing. What they've decided is fundamentally going to not only hurt their company, but the employees as well. Worse, he doesn't want to go work with Intel or AMD because of some loyalty to NVIDIA, who had no loyalty to them if the reasons they parted away from them is valid. So he has more loyalty toward an asshole of a company than the people who rely on him to provide for their families.
Revenue =/= profits. You can sell $1,000,000 of product, all at a loss, and it is still revenue.
 
If their salaries is covered by the division that makes up 80% of their revenues, how would they ever be able to do that long term and stay profitable if they close it down? The money has to come from somewhere and the other divisions simply aren't cutting it. Not only are they going to lose one-third of their profits from closing the GPU division, but the profit from their other divisions is going to go toward paying a bunch of people for doing nothing. What they've decided is fundamentally going to not only hurt their company, but the employees as well. Worse, he doesn't want to go work with Intel or AMD because of some loyalty to NVIDIA, who had no loyalty to them if the reasons they parted away from them is valid. So he has more loyalty toward an asshole of a company than the people who rely on him to provide for their families.
Their coffees could be loaded. Enough to bide their time til they start up what ever he is planning.
 
Talk about walking down memory lane. To me not much has changed. Yes, Linus Tech Tips and Jayztwocents are a terrible representation of tech reviewers on YouTube, but there are genially good Tech review channels. Like Gamers Nexus as you've pointed out, but there's many more like Actually Hardcore Overclocking with Buildzoid who does excellent in depth analysis of motherboards and graphic cards. The dude can actually repair hardware as well, which I doubt any tech review web sites every did. Then there's Level1Techs with Wendell who does a great job with network stuff and Linux. Linus Tech Tips will often go to Wendell for help because he actually does this stuff for a living. Hardware Unboxed is good in general and will often review old products against new products which is something ever reviewer should have done.

The problem with YouTube is that there's a lot of tech reviewers and they're mostly terrible. The good get lost in the sea of shit. Also, tech Jesus, Buildzoid, and Wendell aren't exactly the most entertaining bunch of people to look or listen to. Jayztwocents is the cool guy with fast cars while Linus looks and acts like he's born in the 90's and depends greatly on his presentation than actual content. Back in the day if we didn't like a tech website we just never visit it, but with YouTube it tries really hard to push us to other channels, and YouTubers like Linus will go to great lengths to get you to click on it.

Also Linus Tech Tips screw driver isn't bad but I wouldn't pay $70 for it. BTW Project Farm is also another good channel if you're into that stuff.


So you don't know.

Because it can go from profitable to very unprofitable when you consider many things like the warranty EVGA gives out. Remember when Linus Tech Tips was under fire for not giving warranty for their overpriced products? They were afraid of their "children" having to deal with warranty in the future. If EVGA has a string of bad products then they're responsible for the warranty on them. Also EVGA can probably see the problem of selling GPU's at prices nobody wants to buy from them. Nvidia, who has shareholders, won't lower prices and this can leave EVGA stuck with more inventory they can't sell without losing money.

Yep

Every company says they're keeping their employees but they almost never do. Also didn't EVGA say they were letting some people go?

GamersNexus is not a good channel, not by a mile....Hardware Unboxed sure though I prefer the old school version on techspot.
 
I won't pretend I understand how to run a business, but, like a lot of things in life, I don't think you can point to any single reason here why EVGA gave up GPU's. After reading for a few days now, here's my take (on thread page 11, heh). No doubt I've missed multiple somethings.

Crypto/scalpers/supply chain/pandemic helped fill the EVGA (among others) bank account over the past few years- see the anonymous "competitor" quote from the Igorslab editorial piece:
Capture.JPG

They must have marketing. They must do forecasts. They knew the video card gravy train was coming to an end. So that's probably why EVGA can drop cards now and keep the business going (more or less). Yeah, they own their building too, etc.

While they made bank the past few years, there's probably a lot of associated burnout along with that. Sure, they sold a lot of cards, but that meant having to work on extra things like the queue, more RMA's, fighting bots/coupon cheaters, changes to step-up and extended warranties, and more. Probably a lot of extra headaches. Sounds like working with nVidia is a giant headache to begin with, and was only going to get worse. So the CEO (and numerous other employees, no doubt) is tired and wants to begin stepping away.

It really surprised me that the announcement came out the way it did, too. The CEO could have very easily issued a press release, done a few simple interviews after that (or released follow up statements) and moved on. Instead, he invites prominent Tech Tooobers in-house and spills the beans for them to go and create maximum reaction. So the CEO was obviously upset at nVidia about the whole decision and chose to announce it a little more "loudly" than usual.

I would assume that they cannot entertain new partnerships with Intel or AMD because of non-compete. Although, given all of the above, maybe they genuinely are not interested in the video card market any more.

Hopefully they can stick this out. Hopefully, the CEO has someone in the wings who has the desire and acumen to take over the company. Who knows, maybe you'll be able to pick up an EVGA Radeon card in 3 years? Although I will also say that some of the predictions in the thread about how discrete graphics cards are on their way out altogether is scary, to say the least. "Enjoying your new CloudBoX5, little Jimmy?" -Old Gamer, 2037.
 
Igor's write-up.

https://www.igorslab.de/en/evga-pulls-the-plug-with-loud-bang-yet-it-has-long-been-editorial/

Summary from reddit:
  • EVGA's ~5% margin is amongst the lowest in the business, others are can achieve up to around 10% but sell en mass - which EVGA does not outside NA
  • Igor belives EVGA owner wants out after 2 very profitable years (20/21) as alluded by GN's own reporting about owner wanting to spent more time with family
  • Other AIC belives EVGA warranty policy, and its own reliability issues makes its business model completely unsustainable, as components became more and more complex
  • Igor had been blacklisted by EVGA before when writing for Tom's hardware because he refused to guarantee postive reviews, quote:

  • Igor also got yelled at by EVGA PR for exposing its early GTX 10 iCX designs (which caused a big recall) for its inadequacy in board deaign
  • Nvidia is so secretive that even its competitors are unhappy because they could not find out what exactly RTX 40 is going to be let alone its pricing (not to mention the AICs)
  • EVGA (and presumably GALAX) butted heads with Nvidia because it wanted to do extreme GPUs, but Nvidia on reliability grounds makes it difficult to work with
I like listings like these as it makes it easier. So to sum it up, EVGA are assholes that made shit hardware but offered excellent warranty that didn't play nice together in terms of profits.
 
I like listings like these as it makes it easier. So to sum it up, EVGA are assholes that made shit hardware but offered excellent warranty that didn't play nice together in terms of profits.
At the very least it's more datapoints to suggest what should have already been obvious: the reality of the situation is more nuanced than "EVGA good guy cuz I have one of their GPUs and like their warranty service, Nvidia greedy bad guy". I've always liked EVGA, FWIW. But when also considering Kyle's comments about EVGA blacklisting HardOCP sampling after an unfavorable review, it begins to paint a picture of a company that if the roles were reversed and EVGA was in Nvidia's position, EVGA may just be behaving exactly the same.

Nvidia does all the heavy lifting, takes on all the risk pouring billions into R&D every year and signing no-exit contracts with TSMC to manufacture the new, must-have diamond; EVGA in turn becomes upset that designing the RGB jewelery box isn't valued more as critical to the overall process.

EVGA simply ran out of leverage, the power differential became too wide in what each party brought to the table vs neededf rom the other. These decisions are made in spreadsheets. The other AIBs will endure because they run leaner, more diversified, more sweatshop operations where their CS struggle with English and there's no 8 weeks male maternity leave.
 
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Still they were holding to supply and demand arguments as a reason for why everything is expensive, you (as a retailer of any product) shouldn't be able to call foul or "woe is me" when you're on the other side of that same exact argument just because it's not beneficial to you as a business.

Customer: How dare you charge so much, you're gouging consumers
Retailer: Supply and demand economics at work
...
...
Retailer: We're losing money on every sale!
Customer: Supply and demand economics at work, now I'll take one of those products for half of what you originally were selling it at
Retailer: Waaaaaa we refuse to sell anymore.
No argument there, it's an aspect of retail. You have to make the money while you can early in a product lifecycle because later in its lifecycle you'll be selling at a discount and maybe even a loss.
 
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With the prices Nvidia showed no wonder EVGA is dropping GPU graphics like hot cakes.
1599.99$ where is head room for price increase. They priced themselves and other out of the business.
 
They aren't just slapping a sticker on a purchased-in product.
EVGA designs their own PCB, designs their own coolers, their own software. They have a freaking ton of engineering prowess. Using someone to manufacture the product that you designed is not the same as just buying something from another OEM and putting your sticker on it.

So yes, stretch.


sure, but they outsource all that design, cutting potential profit in half!

https://www.igorslab.de/en/evga-pulls-the-plug-with-loud-bang-yet-it-has-long-been-editorial/

thy seem to outsource all of their major product line (even video cards)
 
With the prices Nvidia showed no wonder EVGA is dropping GPU graphics like hot cakes.
1599.99$ where is head room for price increase. They priced themselves and other out of the business.
Well, the 3090 ti was over 2k(ouch), so there's room I'd say.
 
Perhaps read a little closer. EVGA does all their own design. They outsource their production. As do most.
yeah but how much better in terms of longevity or performance has that own design actually gotten them? Was it a deciding factor for purchasers, or was it the warranty and customer service that brought customers to EVGA?
 
what's AiB

Add-in Board (partners), which is to say, all the companies that sell the underlying hardware (sometimes not accurately called BoM ((Build of Materisals)) kits).

Companies that buy the chips and shit and slap their own PCBs, power, and cooling to them.

And if you're Nvidia, they're called "suckers."
 
yeah but how much better in terms of longevity or performance has that own design actually gotten them? Was it a deciding factor for purchasers, or was it the warranty and customer service that brought customers to EVGA?
I bought stuff from EVGA based purely on the team who designed them. Having the EVGA warranty and CS made it a big plus but Kingpin and TiN designed hardware is primarily the reason.

Sorry if already posted,

View attachment 512208
I hope someone picks him up
 
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