Bankie
2[H]4U
- Joined
- Jul 27, 2004
- Messages
- 2,462
Based on my professional military watercooling experience and analysis, Lisa & co. find themselves in a situation where the impossible seems to now be expected of them: Be faster than Nvidia, and/or cheaper than Nvidia (preferably and). Because anything less won't be "disruptive" enough. And even then you'll still have slobs asking "yes but where are my three bundled games?"
As the entrenched leader, Leather Jacket Man has achieved huge mindshare and marketshare advantages that will be a pain in the ass for AMD to overcome. But fortunately Lisa seems to understand the long game, and won't simply throw her arms up and say "low margin, low volume niche segment - why do I even need this aggravation".
AMD has to be cheaper and faster because they don't have anything else. Nvidia has been coming to bat with some pretty cool software to enhance their hardware; NVencode, RTX Voice, and the new Broadcast and Omniverse software are value adds worth considering for many buyers. AMD has an encoder that was broken for years and once "fixed" is still leagues behind NVencode (as well as Intel's encoder). And they don't have much else to leverage their GPUs unless you count a prettier control panel or a handful of other features of dubious usefulness (Chill and Anti-lag for example (I would also include NV Reflex in here)). If you're not a fanboy and if all AMD can do is bring a similar price and performance envelope why seriously consider them over NV who keeps bundling in features?
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