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“If you value your privacy, buy an iProduct”: that’s the message Apple is trying to send with their giant ad in Las Vegas, which was bought to woo this week’s army of CES visitors from Android and other competing products. Unlike Google, Apple insists they make money solely from selling hardware and software, not from users’ personal information. The company has also refused to unlock their devices for law enforcement. “In a world where privacy is on everyone's mind, Apple is saying to the technology industry that it stands alone. ‘Do whatever you want in the city of sin,’ the billboard barks, ‘we'll never know.’”
The ad's placement takes on extra irony when you notice that Google's CES presence is even bigger than it was last year -- the company once again wrapped the Las Vegas monorail with "Hey Google" ads and once again it is building a huge playhouse in the convention center parking lot. For the second year in a row, Google will be unavoidable at CES even though it probably isn't launching any new products of its own. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.
The ad's placement takes on extra irony when you notice that Google's CES presence is even bigger than it was last year -- the company once again wrapped the Las Vegas monorail with "Hey Google" ads and once again it is building a huge playhouse in the convention center parking lot. For the second year in a row, Google will be unavoidable at CES even though it probably isn't launching any new products of its own. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.