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- Aug 20, 2006
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Proving that the adage of “vote with your wallet” is alive and well, Ubi_Warlock, a support team member for Trials Rising, sent a blunt message to Steam players complaining about the motorcycle racer’s cosmetic loot boxes: don’t like them? Stop buying them. While gamers are quick to criticize loot boxes at a moment’s notice, their spending habits often seem at odds with the controversy.
Ubisoft’s support went as honest as it could get, revealing that the loot boxes are so profitable for the company that it makes no sense – business-wise – to not include them in its games. “Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in future.”
Ubisoft’s support went as honest as it could get, revealing that the loot boxes are so profitable for the company that it makes no sense – business-wise – to not include them in its games. “Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in future.”