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Nike signed on professional League of Legends player Jian 'Uzi' Zihao as part of a sportsware endorsement deal. This is the first time Nike signed a deal with an esports athlete, and he's being signed on in a big way. Zihao will appear alongside NBA star LeBron James to promote the "Shut Up and Dribble" Showtime series.
Zihao, 21, is widely regarded as one of the best League of Legends players in the world, and recently won a gold medal in the title at the Asian Games in Jakarta, where competitive gaming was included for the first time as a demonstration event. Chinese state television broadcaster CCTV aired a documentary about Zihao's esports career before his appearance at the Games. Zihao's team RNG have also signed a number of non-endemic commercial deals in recent times, partnering with both German car giant Mercedes and fast food chain KFC.
Zihao, 21, is widely regarded as one of the best League of Legends players in the world, and recently won a gold medal in the title at the Asian Games in Jakarta, where competitive gaming was included for the first time as a demonstration event. Chinese state television broadcaster CCTV aired a documentary about Zihao's esports career before his appearance at the Games. Zihao's team RNG have also signed a number of non-endemic commercial deals in recent times, partnering with both German car giant Mercedes and fast food chain KFC.