Wait so 2080Ti is actually renamed Titan?

Nebell

Nebell

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This article caught my attention:

https://venturebeat.com/2018/08/24/the-3-blunders-of-nvidias-rtx-2080-video-card-event/amp/

Especially this part:

But you want to know what is especially wild about all of this? RTX 20-series is barely a price increase over GTX 10-series at all. What’s really happening here is that Nvidia switched the damn names around.

A 2080 Ti at $1,000 (let alone $1,200) seems off the charts compared to a 1080 Ti at $700, right? But the 2080 Ti is really the Titan model for this new Turing architecture — the Pascal Titan XP, for example, sells for $1,200. The 2080 at $700 is the same MSRP as a 1080 Ti. And a 2070 at $500 is actually a price drop from the $550 for a GTX 1080.

So instead of launching with the 2080, 2080 Ti, and Titan Turing at comparable prices to the 1080, 1080 Ti, and Titan XP, Nvidia abandoned its naming structure. I have no idea why it would do this. It could call these cards whatever it wants, so I don’t know why it would pick monikers that would invite unfavorable price comparisons.

If I had to speculate, I would guess that Nvidia doesn’t sell a lot of Titan cards. Its xx80 Ti models, however, have a reputation for giving you all the power you would ever need at a much more friendly price. Maybe Nvidia thinks that by putting the Ti name on what is essentially a Titan card, it can get more people to spring for the higher price. I have my doubts about that.

But whatever the reason, it was obviously a mistake because, again, it is giving people another reason to hesitate and take a closer look at ray tracing.
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The name doesn't really matter. It's the performance per dollar that does. If they didn't release anything faster than the 2070, that would've been called the 2080ti. Yes, the 2080ti did adopt the titan price point.
 
I don't buy it. The TU102 has room left above the 2080Ti for something better, like the real Turing Titan.
 
No its the not the new titan. I can't wrap my head around how some media pundits are expalining it. I was disappointed to see Jay's2cents on youtube say the same. Its named Ti so its Ti. Its not a full die, so Nvidia will probably come out with the full die titan, that will be titan. Just like he ^ said they are competing with them selves. This is raising prices and nothing else. Titan will be here if they feel like releasing it for 2500-3k. lol

Are they saying Nvidia is not going to ever release a titan cards? If they are not releasing a new titan ever than yea you could say Nvidia replaced the titan tier with Ti. Other than that its totally wrong to say Ti is the new titan.
 
Nebell They're not renaming it to Titan. The article is saying that instead of calling them "Titan, 2080ti and 2080" for the launch, they called them "2080ti, 2080 and 2070".

If they had called the top end card the Titan, no one would be flailing limb and gnashing teeth about the prices.

But that doesn't really match up anyways, because the Titan and the "ti" have generally used the same GPU (GK110, GM200, GP102), so even if they'd called the top end card the "Titan" it would still make the 2080 and 2070 more expensive than the 10 series cards they replace. And it wouldn't make any sense to call the $800 part here the "2080ti" because it isn't using the same GPU (TU104 instead of TU102).

TL;DR: The new cards are expensive and some people feel the need to justify the price to themselves somehow.
 
The Titan isn't anything special. It was just a marketing name change to get people paying higher prices for Nvidia cards. With Fermi, their top parts were called 580 and 570, since then, the top parts have been called Titan and x80Ti. They shifted the price tiers up one step. And now they are doing the same thing again.

And all because of marketing.
 
mnewxcv said:
The name doesn't really matter. It's the performance per dollar that does.
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Agreed. Going by currently published data, the cards are too expensive for the performance they bring. Reviews might change this, but for now they don't look good.
 
reaper12 said:
The Titan isn't anything special. It was just a marketing name change to get people paying higher prices for Nvidia cards. With Fermi, their top parts were called 580 and 570, since then, the top parts have been called Titan and x80Ti. They shifted the price tiers up one step. And now they are doing the same thing again.

And all because of marketing.
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The GTX Titan and Titan Black had DP hardware being Quadro rejects. My opinion is that NVIDIA wanted to create a halo card with performance above the x80, but needed a strategy to keep price affordable, and the Titan was that bridge to bring Ti cards to market at the $699 price point.

The game is changed with the RTX cards. Never before have we had consumer GPUs this big with this much specialized hardware on it. The bigger the processor the more expensive it is to produce.
 
Fuzzy_3D said:
Until they release the $5k Titan RTX :banghead:
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I saw this on JayZ Two Cents about the 2080 Ti really being a Titan and at first thought "well that makes sense"...then I realized the same thing, they're still going to release a Titan card, just that it'll be north of $2000.
 
The Titan already came out and it was the Titan V. Everything just got a massive price hike and people are reaching to justify it.
 
Armenius said:
The GTX Titan and Titan Black had DP hardware being Quadro rejects. My opinion is that NVIDIA wanted to create a halo card with performance above the x80, but needed a strategy to keep price affordable, and the Titan was that bridge to bring Ti cards to market at the $699 price point.

The game is changed with the RTX cards. Never before have we had consumer GPUs this big with this much specialized hardware on it. The bigger the processor the more expensive it is to produce.
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They weren't Quadro Rejects. They just didn't artificially limit the FP64 like they did with the GTX 580 and the GTX 480. Instead they put a switch in the software to allow you to enable or disable Double Precision. There is no magical tier above the x80, they just renamed the cards based on the xx104 part to x80 and x70 and kept the high end part for the Titan and x80ti.
 
They aren't releasing a Titan yet because all the full TU102 are going to higher priced Tesla/Quadro parts for the foreseeable future. The 2080 Ti is the reject bin. Once Tesla/Quadro orders fall below their production rate you'll get a Titan from the leftovers.

They are all about that ASP
 
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Fuzzy_3D said:
Until they release the $5k Titan RTX :banghead:
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thought they had a $3k titan already that is actually this chip with HBM? An amazing card really that should be looked at a bit closer if you're thinking about SLI.
 
mkrohn said:
thought they had a $3k titan already that is actually this chip with HBM? An amazing card really that should be looked at a bit closer if you're thinking about SLI.
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That's the previous arch, Volta

As it turns out AMD was sorta right about poor Volta - it got replaced very quickly and few people will ever use it
 
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_mockingbird said:
Yes, basically, everything went up a tier

Titan Xp => Geforce RTX 2080 Ti

Geforce GTX 1080 Ti => Geforce RTX 2080

Geforce GTX 1080 => Geforce RTX 2070
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Can't tell if joking or not. Seriously though? I've been out of the GPU scene, pardon my ignorance.
 
Prices went up by a tier (or more), but it's still the same product lines. 2080 Ti doesn't have 12GB+ VRAM like every Titan since 2015 has had. 2080 has less VRAM than 1080 Ti. 2070 is still a 75% cut xx104 card. And so on. Also 2080 will almost certainly be a sidegrade/downgrade compared to the 1080 Ti in traditional rasterisation games.

So 2080 Ti is not a Titan in disguise. We already have a 12nm Titan V. We may yet also receive a fully enabled TU102 12GB Titan Xt at some point.
 
Yes, the price tier is the only thing that went up. Relative performance tiers have not changed, NVIDIA just thinks that the xx80 is worth $800 now instead of $500 (and apparently so do a lot of other people).
 
Everything nvidia is doing right now is pissing me off, from their video cards to their gsync modules.

And yet there are no viable alternatives at the 1080Ti or higher performance tier, hell even 18 months out is a complete crapshoot as to whether there will be an AMD/Freesync offering at >1080Ti speeds.

Its infuriating, I need to upgrade from this 980GTX/1080p/60Hz combination and I just have compromised or bad options all around.
 
Surly said:
Everything nvidia is doing right now is pissing me off, from their video cards to their gsync modules.

And yet there are no viable alternatives at the 1080Ti or higher performance tier, hell even 18 months out is a complete crapshoot as to whether there will be an AMD/Freesync offering at >1080Ti speeds.

Its infuriating, I need to upgrade from this 980GTX/1080p/60Hz combination and I just have compromised or bad options all around.
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I'm in exactly the same boat, but the only game that I think I'll need an upgrade for is Cyberpunk 2077 and that probably won't be out for another two years. Be patient and wait. I think it will be worth it. We'll see new cards from AMD and Intel by then and probably Nvidia too. If we're really lucky, maybe we'll see mainstream 4k 32' OLED monitors by then as well. I can't really think of any reason not to wait until 2020 to upgrade other than maybe Mechwarrior 5.

Same deal with my 4770k. There's no reason to upgrade other than emulators even though the new Ryzen CPUs are super sexy.
 
GhostCow said:
I'm in exactly the same boat, but the only game that I think I'll need an upgrade for is Cyberpunk 2077 and that probably won't be out for another two years. Be patient and wait. I think it will be worth it. We'll see new cards from AMD and Intel by then and probably Nvidia too. If we're really lucky, maybe we'll see mainstream 4k 32' OLED monitors by then as well. I can't really think of any reason not to wait until 2020 to upgrade other than maybe Mechwarrior 5.

Same deal with my 4770k. There's no reason to upgrade other than emulators even though the new Ryzen CPUs are super sexy.
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I'm also rocking a 4770K myself (albeit jacked up to 4.6 GHz) and a GTX 980, but the main reason I want to upgrade admittedly isn't performance (even though a big jump in emulator performance, DCS, IL-2:BoS and ArmA 3 would be real nice), but lack of PCIe lanes.

Intel's screwing over everyone on the HEDT end there unless they want to drop $1,000 on a CPU for the full 44 lanes, and AMD just straight-up gives you 60 lanes regardless of which Threadripper CPU you pick, even the 8-core one that's significantly cheaper than the other options.

I need as much single-threaded performance as possible, but I also need more than 16 PCIe lanes off of the CPU going forward. This is frustrating, to say the least. Mainstream desktop platforms should start moving to at least 24 PCIe lanes if they're gonna start pushing things like NVMe SSDs that eat up those lanes.

Meanwhile, I do have more motive to replace the GTX 980. That card is rather marginal when dealing with VR performance, and I'd prefer something on at least the 1080 Ti's level, if not significantly better. Problem is, with NVIDIA's current pricing, that's just not practical any time soon.
 
ecmaster76 said:
That's the previous arch, Volta

As it turns out AMD was sorta right about poor Volta - it got replaced very quickly and few people will ever use it
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Yeah that was indeed interesting how Volta turned out.
 
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The face-smackingly obvious reason the names were shifted is because the performance gains with 20xx over their closest comparable 10xx card model is insignificant in rasterization/traditional performance.

2080 is only 5-10% faster than 1080 ti...? Let's call the new Titan the 2080 ti!!
 
Surly said:
Everything nvidia is doing right now is pissing me off, from their video cards to their gsync modules.

And yet there are no viable alternatives at the 1080Ti or higher performance tier, hell even 18 months out is a complete crapshoot as to whether there will be an AMD/Freesync offering at >1080Ti speeds.

Its infuriating, I need to upgrade from this 980GTX/1080p/60Hz combination and I just have compromised or bad options all around.
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I got my 180hz1080p Gsync for $240 factory refurbished. Awesome deal.

4k60 Gsync was $300 factory refurbished.

Both monitors look brand new.

Only expensive part was my GPU which I bought new.

I scour monitor deals every week. 1080p144hz often drops below $150 without Gsync.
 
harmattan said:
The face-smackingly obvious reason the names were shifted is because the performance gains with 20xx over their closest comparable 10xx card model is insignificant in rasterization/traditional performance.

2080 is only 5-10% faster than 1080 ti...? Let's call the new Titan the 2080 ti!!
Click to expand...

The names haven’t changed just the prices. The Ti is a cut down big die, the 80 and 70 are the next chip down just like previous gens. The 2080 will be much faster than the 1080 at rasterization.

The only difference is perf/$ won’t improve. More performance for more money. We’re used to more performance for the same/less money.
 
MangoSeed said:
The names haven’t changed just the prices. The Ti is a cut down big die, the 80 and 70 are the next chip down just like previous gens. The 2080 will be much faster than the 1080 at rasterization.

The only difference is perf/$ won’t improve. More performance for more money. We’re used to more performance for the same/less money.
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It’s not going to be much faster at rasterization. Don’t buy into nvidias claim. Improvement? Yes for sure. But nothing ground breaking. Volta was said to have 50% better rasterization as well. So it’s the same marketing carried over. I am definitely sure that 2080 is going to be boosting around 2ghz the way nvidia has been talking about it and the new factory oc on the founders edition cards and dual fan cooler.
 
NKD said:
It’s not going to be much faster at rasterization. Don’t buy into nvidias claim. Improvement? Yes for sure. But nothing ground breaking. Volta was said to have 50% better rasterization as well. So it’s the same marketing carried over. I am definitely sure that 2080 is going to be boosting around 2ghz the way nvidia has been talking about it and the new factory oc on the founders edition cards and dual fan cooler.
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Not groundbreaking. Just in line with past releases ~30%. The 680, 780 and 980 were all 20-30% faster than their older brothers at launch. The 1080 was particularly impressive at ~70% faster but that required a major move from 28nm to 16nm silicon.
 
Ti cards are always re-named Titan cards. It starts as a Titan, then yields improve and they cut prices a bit and call it a Ti, then rebadge the Quadro as the revised Titan.
 
Brian_B said:
Did everyone forget about Titan V?
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titan V is just a rebadged quadro as a "fuck you" statement to AMD's Vega Frontier edition card. pretty much what Nvidia is doing is moving away from the issues they ran into with customers with the last 3 titan cards that were released for stupid high prices and then were basically made obsolete by the Ti model for significantly less money. so now the "Titan" is the Ti and at some point when they do a Volta refresh in about 10-12 months they'll release the true consumer Titan for 1500 dollars. it also kills two birds with 1 stone that if some how AMD secretly has some card they decide to release that ends up competing with volta in 2019(fingers crossed they do) they have something to make sure they don't lose the performance crown. (this was what the ti cards were used for back during the 500/600/700/900 series when AMD was actually trading blows with nvidia)
 
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