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Walmart is working with veteran television executive Mark Greenberg to establish a streaming service that would “challenge the dominance of Netflix and Amazon by targeting Middle American tastes in programming.” Most of its original content would cater to the retail giant’s core shoppers, away from the coasts.
If Walmart creates the service, it will enter a crowded field of contenders that includes Hulu, AT&T and the aforementioned Netflix and Amazon. Those familiar with the plans say Walmart, famous for its price-cutting, would offer a lower-priced monthly subscription than its competitors and target audiences outside of large cities.
If Walmart creates the service, it will enter a crowded field of contenders that includes Hulu, AT&T and the aforementioned Netflix and Amazon. Those familiar with the plans say Walmart, famous for its price-cutting, would offer a lower-priced monthly subscription than its competitors and target audiences outside of large cities.