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The new obscure health trend among the rich is drinking “raw” water, which is water that hasn’t been filtered or treated in any way. Experts are warning about potential hazards such as bacteria and parasites, yet Silicon Valley is eager to support the startups out there delivering and popularizing untreated water.
After his widely-maligned startup Juicero shut down in September, founder Doug Evans immediately hopped on a much more obscure health trend. While at Burning Man, he went on a 10-day cleanse drinking only “raw” water – that is, water that is unfiltered and untreated in any way. Now, the company that supplied Evans’ water, Live Water, is among those attracting attention and investment from Silicon Valley’s health-conscious elite.
After his widely-maligned startup Juicero shut down in September, founder Doug Evans immediately hopped on a much more obscure health trend. While at Burning Man, he went on a 10-day cleanse drinking only “raw” water – that is, water that is unfiltered and untreated in any way. Now, the company that supplied Evans’ water, Live Water, is among those attracting attention and investment from Silicon Valley’s health-conscious elite.