- Joined
- Aug 20, 2006
- Messages
- 13,000
Despite apologizing twice for its battery fiasco, people aren’t convinced that Apple is any sorrier: publications such as USA Today are questioning why “the world's most profitable company, a firm that paid CEO Tim Cook $102 million in salary and bonuses in 2017” has declined to offer replacement batteries free of charge.
Analyst Patrick Moorhead of Moor Insights says Apple's replacement battery costs less than $10. He estimates that only around 100,000 consumers will take up Apple on its offer. Even if the battery replacement was free, he says some 250,000 people would participate, the result of which would be "barely a blip to Apple's earnings."
Analyst Patrick Moorhead of Moor Insights says Apple's replacement battery costs less than $10. He estimates that only around 100,000 consumers will take up Apple on its offer. Even if the battery replacement was free, he says some 250,000 people would participate, the result of which would be "barely a blip to Apple's earnings."