Google Warns 700 Publishers Digital Ads Will Be Blocked by Chrome Update

[Megalith]

Forbes, the LA Times, the Chicago Tribune, and the New York Daily News are just a sampling of sites that will need to get their act together before Google unleashes a new version of Chrome with tighter ad-blocking software, which will block digital ads that do not align with the standards set forth by the Coalition for Better Ads. The group was established to prevent intrusive items that include autoplay video ads, pop-ups, and banners that quickly flash or change colors.

“One thing that everyone agreed on was that anything that was done [to clean up the ads] must be done under industry auspices,” noted Randall Rothenberg, head of the Interactive Advertising Bureau, which is one of the founding members of the CBA. “Everyone was opposed to individual browser companies implementing their own standards to clean up the bad user experiences,” he said. The one-off approach, he said, would lead to “chaos in the ad market.” “Google has been very public saying it does not want to do anything outside the Coalition,” according to Rothenberg.

 

[eldertru]

I don't see crazy ads here, so I assume [H] is already Google Compliant?

 

[Ocellaris]

Translation: Google is now blocking competitor ads.

 

[cyclone3d]

Translation: Google is now blocking competitor ads.

Not necessarily.

You ever been to a page, even one linked to from the [H] where the page is about 90% ads and 10% content?

Those pages tend to make every single browser slow to a crawl and sometimes crash no matter how fast your computer is.

And then there are those pop-up and also auto play video ads.

Screw that. I hope that this takes care of most of that crap.

 

[Spidey329]

Not necessarily.

You ever been to a page, even one linked to from the [H] where the page is about 90% ads and 10% content?

Those pages tend to make every single browser slow to a crawl and sometimes crash no matter how fast your computer is.

And then there are those pop-up and also auto play video ads.

Screw that. I hope that this takes care of most of that crap.

Agreed. Run a pagespeed tool on a place like Cnn.com. Last time I did that, the total download was 35megs and it took 32seconds to complete.

The sites given notice have been handed that notice because they're way out of compliance.

 

[Roberty]

About fricking time one of the browsers do this!

 

[bbqrooster]

Let's see if Google gets sued for violating the free speech of these advertisers using the same tactics https://torrentfreak.com/dmca-used-to-remove-ad-server-url-from-easylist-ad-blocklist-170811/.

 

[nutzo]

Looks like another reason to use Chome.

 

[bigdogchris]

I really hope this thing blocks ads that play before videos.

 

[Trimlock]

In other words, AVS is fucked.

 

[theBrownLlama]

more likely users will be asked to disable ad blocking by the websites themselves or to use Edge /IE.
As if Google can force any of these websites to comply.

 

[Chupachup]

more likely users will be asked to disable ad blocking by the websites themselves or to use Edge /IE.
As if Google can force any of these websites to comply.

Chrome usage being reported at ~54% may lend a little weight to their requests. The Coalition for Better Ads, however, is made up of more than just Google. These websites may just want to listen up and take more of an ownership stake in guiding activity on their properties versus simply acting as a paid conduit for third party presentations displayed on their sites.

 

[theBrownLlama]

Chrome usage being reported at ~54% may lend a little weight to their requests. The Coalition for Better Ads, however, is made up of more than just Google. These websites may just want to listen up and take more of an ownership stake in guiding activity on their properties versus simply acting as a paid conduit for third party presentations displayed on their sites.

it depends on where the money weighs . Asking a user to use an alternative browser which is already installed on their desktop, or to download another on the app store, is much easier than reducing ad income.

i would rather skip Chrome rather than lose content.

 

[nysmo]

Translation: Google is now blocking competitor ads.

17k posts and almost 10 years on a tech forum, still clueless...

 

[Ocellaris]

17k posts and almost 10 years on a tech forum, still clueless...

Please tell me how Google enforcing more control over ads from other companies doesn't benefit Google.

 

[nysmo]

Please tell me how Google enforcing more control over ads from other companies doesn't benefit Google.

It's called a standard. It's like claiming Microsoft is blocking competitors that dont use Direct3D in games. Think of this as an API for advertisements. Everyone is welcome to use the same API and produce the same quality of games, just as they are with advertisements. Does Microsoft gaming studios have any advantage over DICE? No, because they all have access to the same platform, just as advertisers will with Google.