AMD Radeon RX 480 Supplies at Launch

[razor1]

What would have forced amd's hand? Like all of us knowing that hbm2 wont be ready for another quarter? Common now, this conspiracy theory is getting kind of old. if the card is at 110w while gaming and gives you 390/390x performance. That is historic leap in performance per watt compared to amd's last gen cards that were space heaters and bunch of pieces of shit when it came to power usage.

Why would amd decide not to make a card with 40CUs or 44CUs nothing is stopping them unless they dont want to. Seriously just tell me why? Are they stupid that they intentionally decided to make a 2300 shader card first? May be its a new process and they wanted to make as many as they can first and then ramp it up to higher end die. Remember 28nm, shit was horrible. Look at 1070s no standard models to be found anywhere and no stock, I see founders edition in stock may be one or two here and there. May be amd didn't wanna take a chance with bigger die and horrible yields on this process until it gets more refined.

I really believe AMD didn't want to go straight to a big die given the fuck ups global foundries has done in the past. So they probably went with what they were comfortable with at first and giving them the best yields after they are supplying this chip to so many oem's so they probably decided to focus on one die size for all in the beginning and make as many as they can and then slowly build out bigger chips. Makes perfect sense.

There is no conpericy theory, if these cards can clock up to 1600mhz with no problem, why would AMD not put it into the performance segment with a 300 buck MSRP for a reference card. It would be simple to do right?

Something has stopped them from doing so, pretty simple right?

If we are to believe in the rumors of the overclocks...

You have been touting those overclocks as of late, but when it comes to this you can't.

So why is that?

So why aren't they doing this? Business wise it would be a smart move.

It would lock in 90% of the market with their cards, and only leave nV with 10% or so to play with the current Pascal till midrange Pascal arrives.

And no GF stuff you just stated, its the same damn chip as the one they are releasing in a few days. No need for a 40 or 44 CU chip. So yields should be the same.

You asked me before why AMD aren't binning chips for voltage and power usage. You know why, this is the reason why, some chips can do it some chips can't, and the yields of those chips that can are extremely limited. So the need to do it will actually back fire.

Now if you remember in chip design clocks, are on of the base factors in it. So if they are getting chips with 1600 mhz on a decent basis (even if yields are low), they probably were going for something higher than what they ended up getting in their design schema. Things like that just don't happen by accident.

just like nV, they didn't plan on the clocks they got, it was better than what they expected, but they were planning for high clocks though.

 

[NKD]

There is no conpericy theory, if these cards can clock up to 1600mhz with no problem, why would AMD not put it into the performance segment with a 300 buck MSRP for a reference card. It would be simple to do right?

Something has stopped them from doing so, pretty simple right?

If we are to believe in the rumors of the overclocks...

You have been touting those overclocks as of late, but when it comes to this you can't.

So why is that.

So why aren't they doing that

It would lock in 90% of the market with their cards, and only leave nV with 10% or so to play with the current Pascal till midrange Pascal arrives.

And no GF stuff you just stated, its the same damn chip as the one they are releasing in a few days. So yields should be the same lol.

I have never touted 1600 mhz overclock. I have talked about rumors of 1400 and 1500. I never said you get guaranteed 1600. It was always a what if.

But You and me both know why they would. They only have fury and fury x on high end. Why would they have this card come so close to fury performance at default by clocking it at 1600 if they could, you have said the same before. They are not in a business of writing off those cards that is just stupid business decision. Shit this thing is already past nano level around 1500 or standard fury.

Clock it at 1266 and plug it in to mid range pricing. Pretty simple.

So have you not already heard the rumors of 1500 default clock cards coming in at 300? Scratching my head right now, that totally answers your 300 dollars market question. Plus we don't know what the max clocks are on those, may be 1520 may be 1600 who knows


Why would the clock this shit at 1600 when they don't have to when they trying to go for market share, why make it more expensive.

Is it that bad now that people have choices from 229 to 299? from default 1266 to OC cards of 1500? I thought it was good to have choices

 

[razor1]

I have never touted 1600 mhz overclock. I have talked about rumors of 1400 and 1500. I never said you get guaranteed 1600. It was always a what if.

But You and me both know why would they. They only have fury and fury x on high end. Why would they have this card come so close to fury performance at default by clocking it at 1600 if they could, you have said the same before. They are not in a business of writing off those cards that is just stupid business decision. Shit this thing is already past nano level around 1500 or standard fury.

Clock it at 1266 and plug it in to mid range pricing. Pretty simple.

So have you not already heard the rumors of 1500 default clock cards coming in at 300? Scratching my head right now, that totally answers your 300 dollars market question. Plus we don't know what the clocks are on those.


Why would the clock this shit at 1600 when they don't have to when they trying to go for market share, why make it more expensive.

Is it that bad now that people have choices from 229 to 299? from default 1266 to OC cards of 1500? I thought it was good to have choices

even at 1600 it won't get to Fury X performance. It just won't. It just won't have the compute performance to get there.

AMD's through put changes weren't for its shader array it was for triangle through put. This is where majority of the front end changes were at.

This is why you don't see the crazy performance numbers people were hyping up. But you will see when heavy vertices/triangles are used, it will catch Fury X and surpass it.

You don't down clock a card in the midrange, most overclockers are enthusiasts, they don't get midrange cards lol. They are trying to get the most performance out of their hardware, you think they want a midrange card which overclocks well but won't be the fastest they can buy?

 

[FrgMstr]

Raja dropping Vega teases on Twitter...

Even Raja wants to take focus off Polaris.

 

[NKD]

even at 1600 it won't get to Fury X performance. It just won't.

Fury X fuckin sucks. Its in efficient and those shaders choke at those low clock speeds. So I wouldn't be surprise if it does trust me. I know for one thing I felt sorry for whoever bought fury x. Those cards were turds, other than dx12 they sucked big time.

It would get might close to it, other than situations where it is limited by memory bandwidth.

 

[razor1]

Fury X fuckin sucks. Its in efficient and those shaders choke at those low clock speeds. So I wouldn't be surprise if it does trust me. I know for one thing I felt sorry for whoever bought fury x. Those cards were turds, other than dx12 they sucked big time.

It would get might close to it, other than situations where it is limited by memory bandwidth.

I'm making a statement not hypothetical there lol.

Fury X doesn't suck, inefficient at times yes, but doesn't suck. Also added quite a bit to my post to clarify. (also all those things I stated are statements).

 

[NKD]

I'm making a statement not hypothetical there lol.

Fury X doesn't suck, inefficient at times yes, but doesn't suck. Also added quite a bit to my post to clarify.

Fury X is meh! lol. I have hated every amd card for a while. Hot/expensive. Give me cheap and fast for once I see that happening. Razor if polaris clocks and trades blows with regular fury, well you owe me a beer and I barely drink.

If it trades blows with fury x you owe me 2. Bahahahaha. I guess we will have to wait for after market cards to see that happen. lol

I'll do the same if it doesn't. haha

 

[razor1]

Fury X is meh! lol. I have hated every amd card for a while. Hot/expensive. Give me cheap and fast for once I see that happening. Razor if polaris clocks and trades blows with regular fury, well you owe me a beer and I barely drink.

Well your feelings about Fury X are your feelings, I always thought it had muscle where it needed, and you can see it at higher resolutions where people who buy a card like that it did well, just that it didn't do it as good as the competition.

Oh sorry misread, thought you stated Fury, didn't see the small x after, reading too fast.

It just won't do it, if you want to take a loosing bet I'm up for it lol. PS I drink a lot, when I go out to party I party hard, 10-15 drinks easy.

 

[NKD]

Well your feelings about Fury X are your feelings, I always thought it had muscle where it needed, and you can see it at higher resolutions where people who buy a card like that it did well, just that it didn't do it as good as the competition.
Fury is marginally faster than 390x lol, that is not even a contest, that's a given. Fury was a waste card, it gave nothing over the 390x just a higher price tag.

I'm talking about Fury X.

Well if they can price nano at 300 I am interest. Cuz its cute and its not a power hungry card. Mostly cuz its cute and performs decent. I almost through up though when I first saw the price tag on it.

 

[razor1]

Well if they can price nano at 300 I am interest. Cuz its cute and its not a power hungry card. Mostly cuz its cute and performs decent.

That is the thing if they could have put a card at 300 bucks at nano performance, it would sell like hotcakes, and put a world of hurt on nV. It would literally lock nV out of everything till their enthusiast cards come out.

You want to see marketshare gains, AMD would be back up to 40% by the end of the year, if not more. Added to this increase their margins to levels they haven't had since the 4xxx line.

Screw the investment into HBM at that point, it doesn't matter because now they would be making so much money that investment would be pennies.

When you start giving tangential reasons for why you are doing something, there is something going on.

 

[FrgMstr]

LOL you are too much. I like what you did there, any time is a good time to take a shot at polaris I guess. I have hated them for r9 series and fury, hot power hungry and inefficient. This might change that though cuz I am cheap when it comes to a video card.

it Polaris is hot and inefficient and it watts 150w at stock clocks and throttles I am going to spam raja on twitter.

Why would Raja be talking up Vega a week from a major Polaris launch? I truly do not understand that at all.

 

[NKD]

That is the thing if they could have put a card at 300 bucks at nano performance, it would sell like hotcakes, and put a world of hurt on nV. It would literally lock nV out of everything till their enthusiast cards come out.

You want to see marketshare gains, AMD would be back up to 40% by the end of the year, if not more. Added to this increase their margins to levels they haven't had since the 4xxx line.

Screw the investment into HBM at that point, it doesn't matter because now they would be making so much money that investment would be pennies.

But I think the Beast mode cards we are hearing about might cover that slot though. Thats what I am also watching out for. If they match up with any of the cards in fury lineup, its a solid deal.

 

[razor1]

But I think the Beast mode cards we are hearing about might cover that slot though. Thats what I am also watching out for. If they match up with any of the cards in fury lineup, its a solid deal.

They won't because they are going to be power hungry (comparatively speaking not absolute power). If they didn't need in excess of 150 watts to reach nano they would be good. But that won't happen.

 

[FrgMstr]

The entire AMD GPU stack is about to collapse at the expense of saving face.

 

[NKD]

They won't because they are going to be power hungry (comparatively speaking not absolute power). If they didn't need in excess of 150 watts to reach nano they would be good. But that won't happen.

You see I don't care about 200w vs 150w lol..

 

[razor1]

Probably cuz he wants to keep the hype rolling? May be the reports of vega being announced october might have something going for them since they said hbm2 is ramping up in september. Ofcourse shit will be in limited quantities, not like they can't announce and do the same thing nvidia did with 1080/1070, they don't have to always them in stock you know lol. May if they announce it in October and hopefully by January they will have enough for everyone.

You don't market that way NKD, you don't start taking about another product in your product stack right after launch of a card that you want to sell in droves. This is why nV doesn't talk about their next cards in the line up after they launch.

 

[razor1]

You see I don't care about 200w vs 150w lol..

You don't OEMS DO!

And people from older gen cards that don't pull 200 watts, need to make sure their systems can handle them. Pretty much the entire TAM that AMD has been talking about as their focus for this card.

 

[Rvenger]

Probably cuz he wants to keep the hype rolling? May be the reports of vega being announced october might have something going for them since they said hbm2 is ramping up in september. Ofcourse shit will be in limited quantities, not like they can't announce and do the same thing nvidia did with 1080/1070, they don't have to always them in stock you know lol. May if they announce it in October and hopefully by January they will have enough for everyone.

Vega should be largely inspired by his engineering style so I would think this card will show if Raja has the 9700 Pro in him still.

 

[NKD]

You don't OEMS DO!

Yea but oem's are happy with 390x for 200, lol. They are cheap anyways.

 

[razor1]

Yea but oem's are happy with 390x for 200, lol. They are cheap anyways.

Its a midrange system they don't put 200 watt cards into midrange systems!

 

[razor1]

Vega should be largely inspired by his engineering style so I would think this card will show if Raja has the 9700 Pro in him still.

Actually it won't, Navi will be though. But keeping in mind Polaris is IP v 8 which is the same as older gen GCN's, and Vega is IP v 9, so expect some base changes between the two.

 

[NKD]

Its a midrange system they don't put 200 watt cards into midrange systems!

I know thats what I meant. Stock is good enough for oems.

 

[razor1]

He is Indian, Trust me we cant keep our mouth shut. If you gave me a rx 480 seriously I would probably break nda and get in trouble, cuz I wouldnt be able to hold back, thats what happening to him. He bragging lol

He answers to a board of directors who are not in a happy position right now, you don't lol.

 

[NKD]

He answers to a board of directors who are not in a happy position right now, you don't lol.

LOL but have you seen this guy talk though? He is so chill, dancing with a cigar bahahahha. That was pimping. I was like this fool is so Indian, pretty dope. Hahahhahah, i would love to have a beer with him. I bet I get every thing about vega. All I will have to do is promise I wont tell anyone. HAHAHA

 

[NKD]

The tweet is simple though, Polaris launch is almost done and he is moving on to vega. Simple, to make it that he is scared of Polaris launch and bla bla is just reading to much in to it. Because it just makes people sound like haters to criticize him for mentioning vega lol.

I am gonna laugh hard though if he really launches vega in october, and tells everyone to eat shit. That would be something..lol

 

[FrgMstr]

Vega should be largely inspired by his engineering style so I would think this card will show if Raja has the 9700 Pro in him still.

Do you not think that was baked before he got back from Apple?

 

[FrgMstr]

WTF? Kyle I was messing around. If you didn't get that I am sorry cuz I am indian. I was poking fun at him. I wasn't trying to explain anything, lol. Relax.

Sorry for taking you by what you wrote.

Raja Koduri Not Concerned with Polaris Launch

 

[NKD]

ppl spend hours on the internet blaming AMD for making low-mid range first including you, so when the company, reminds ppl that there is a high end in the works, you still not happy
seems like whatever side you flip it , AMD just doesnt sit well with you

True that!

 

[FrgMstr]

ppl spend hours on the internet blaming AMD for making low-mid range first including you, so when the company, reminds ppl that there is a high end in the works, you still not happy
seems like whatever side you flip it , AMD just doesnt sit well with you

Right before the Polaris launch is when you want your SVP talking about a product that we truly have no idea about when it will be for sale? I am not even sure how that is defensible?

 

[Chimpee]

ppl spend hours on the internet blaming AMD for making low-mid range first including you, so when the company, reminds ppl that there is a high end in the works, you still not happy
seems like whatever side you flip it , AMD just doesnt sit well with you

Well let me ask you this, do you think it is a good idea a week before you product launch Polaris, you start talking about Vega? Don't you think AMD sending mix messages by just saying that? Does any other companies in this world talk about future products a week before launching their new products?

 

[FrgMstr]

True that!

Please tell me how this act is a solid marketing message for AMD's Polaris. I would love to know about this new marketing strategy. "True that," is a better message than what AMD is delivering.

 

[FrgMstr]

No its just that he launches mid range first you are don't like it, and then he starts mentioning the word vega you are mad at him for doing it because polaris is about to launch? AMD and you really are the opposite end of the stick. Plus if you read my last few post you will see I have hated r9 200 through fury lineup and haven't purchased an amd card since grabbing a 390x for my nephew here in the forums last year for 300 brand new sealed box. But You are reporting on anything and everything, the guy makes a tweet you say it could be dooms day scenario lol. Man can't even tweet about a gpu he is working on?

You think I am mad? I am confused. You are obviously much more in touch with the GPU business than I am. And no one here gives a shit what cards you have owned. That does little to imply logic to your postings on our forums.

I do however very much feel that verbiage from SVP's like this is not good for AMD.

<Raja Voice>Hey! Everything is OK. Polaris is so awesome that I do not even need to focus on it even though it is not even for sale yet. GO VEGA!! Even though that does not go with our recent Lead from Behind business strategy. We are going with Lead from the Front next time.</Raja Voice>

 

[ChosenUno]

Vega is, by earliest estimates, 4 months away. Why start the hype train now, 1 week before NDA on Polaris lifts? That makes no sense.

It's like they're trying to make people forget about Polaris until launch day.

 

[FrgMstr]

It does make me wonder does Chris Hook actually review the message before sending it out?

I would have to say, "No." I have known Chris Hook for a long long time and he is a lot smarter than that. I think things at RTG are fully off the rails in terms of PR.

 

[Chimpee]

well personally i dont think lisa su or raja should be the face of the company, they are way too awkward for that, and like a friend on another forum said, raja has the charisma of a lettuce.
and let's be honest the guy said 1 word Vega, it's not like he talked about it, he is just making it known that Vega is in the works, that hardly takes focus off polaris, which is an already shipped product to reviewers and retailers, and he is an engineer, so i hope he is working on Vega.
and seriously you have no NDA, you probably have reviewer friends who got the card, who can tell you exactly what the 480 is.
and you can save everyone from this torture and tell us how is the final product.

Brent received the card and has to abide the NDA until the expiration date. Kyle already said he will abide the NDA until the expiration date even though he didn't signed it.

 

[FrgMstr]

Brent received the card and has to abide the NDA until the expiration date. Kyle already said he will abide the NDA until the expiration date even though he didn't signed it.

I have made this clear to AMD and I was NOT briefed on 480, Brent was. I explicitly asked Brent not to share any embargoed information with me. Beyond that I am not going to make any statements about 480 except those that I might get through other channels that I 100% trust.....and that is pretty much Brent. So I will likely get a good picture of Polaris a few hours before you do as I go through and edit and check the review.

 

[NKD]

Vega is, by earliest estimates, 4 months away. Why start the hype train now, 1 week before NDA on Polaris lifts? That makes no sense.

It's like they're trying to make people forget about Polaris until launch day.

These guys are human. What is so bad about mentioning the word vega when everyone and their mothers know its coming. Talk about making something out of nothing. The guys leads RTG, he is working on vega he is making it known. We all know he is not a perfect PR guy, not like he called anyone out. Sometimes people need to let things be. This just happens to be that case. If anyone is spinning a tweet its Us here, cuz its just that fuckin tweet. lord help us all. lol

 

[FrgMstr]

If that is true, then there is a huge disconnect between Marketing and SVP of RTG. I know in my company, things needs to review by head marketing person before anything is sent out to the public.

Yep. And this somewhat outlines Raja's leadership at RTG in my editorial. One thing I did not put in there, that was expressed in these words, is that "Raja acts like a little Steve Jobs." Raja is a smart smart guy, but he is not a PR professional. I am sure Hook might be talking to him on the phone about that right now.

 

[FrgMstr]

These guys are human. What is so bad about mentioning the word vega when everyone and their mothers know its coming. Talk about making something out of nothing. The guys leads RTG, he is working on vega he is making it known. We all know he is not a perfect PR guy, not like he called anyone out. Sometimes people need to let things be. This just happens to be that case. If anyone is spinning a tweet its Us here, cuz its just that fuckin tweet. lord help us all. lol

I guess that would be A-OK if you did not work for one of the world's largest tech design companies in the world that happens to be publicly traded. You are truly showing just how little you know about this and how it pertains to business.

 

[Chimpee]

These guys are human. What is so bad about mentioning the word vega when everyone and their mothers know its coming. Talk about making something out of nothing. The guys leads RTG, he is working on vega he is making it known. We all know he is not a perfect PR guy, not like he called anyone out. Sometimes people need to let things be. This just happens to be that case. If anyone is spinning a tweet its Us here, cuz its just that fuckin tweet. lord help us all. lol

That is true, he is human afterall, I am just saying in his position, when he makes a tweet, normally PR will give an okay signal before any stuff goes out. So it is really one or two things that is happening, either there is a disconnect between Raja and Chris or Chris wasn't sure what he was doing even if the message wasn't meant to be anything but can be construe as.