It could be that they are sending out the returns in the hope some of them are kept.
Otherwise there is a lot more hassle involved verifying problems and returning TVs.
This way they do nothing except ship the TV to someone else.
Bad practise but possible.
It wouldn't make any financial sense to send returned TVs to customers that have already returned a unit and are likely going to give their replacement additional scrutiny. If they're doing this to folks receiving their first display, it would still end up hurting them from expensive freight shipping costs. While possible, it's not likely; I certainly hope this isn't the case.
As an aside, my original unit from Amazon did have some annoying backlight bleeding on certain portions of the display. I know the JS9000 is edge lit, but the amount I observed still seemed excessive. The Crutchfield unit did improve upon this backlight bleeding, but introduced the blue-ish vertical bar I previously mentioned. I can live with backlight bleeding - within reason; however, the bar is simply untenable.