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Anyone have another link to the original review? Seems to be taken down everywhere.
Who did the most damage, the internet troll or Mediabridges management. I agree that this company will take a hit and people will lose there jobs but the blame lays entirely on the management for going after a someone in this fashion.
I ordered a Mediabridge router last year (needed a new one that supported 3.0 DOCSIS).
Obviously I went to amazon and typed in routers, saw the mediabridge with all of it's high reviews and thought "It's not that expensive and people seem to like it."
I tried googling but outside of Amazon I really didn't find many reviews about it.
I ended up ordering it any ways and it was simple and easy to setup/use, worked fine for what I needed.
After ordering it I got an email from the company thanking me for my order and posting their support number/email and asking me to review the router after I have had gotten it.
I assumed then that that is how they had so many high/good reviews.
As far as "rebranding" goes umm, a TON of companies do this, especially when it comes to computer equipment, from hard drives, to power supplies, to monitors, etc.
It's hard to support the company's actions from a PR standpoint, but after reading the details of the story; the reviewer is clearly a troll and had zero evidence to support his libel claims. I hope Amazon reverses their position and wipes all of the bogus 1 star reviews.
People keep using that word. I'm not sure it means what they think it means.I sincerely hope that this troll's lawyer can prove his original claims now that Mediabridge can show the irreparable harm that he caused to the company. Mediabridge sold there products only through their website and Amazon and Amazon sales were likely the bulk of the business. I hope everyone supporting an Internet troll is willing to contribute to his legal defense when Mediabridge shows that his unsubstantiated claims about their products and their attempts to protect their brand integrity caused them to lose their storefront.
Should I also mention that real people are going to lose their jobs because of this troll and the complete tools who supported him? Way to go Internet. Way to take it to Corporate America. Because of you a small business will likely close its doors.
In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people,[1] by posting inflammatory,[2] extraneous, or off-topic messages in an online community (such as a forum, chat room, or blog) with the deliberate intent of provoking readers into an emotional response[3] or of otherwise disrupting normal on-topic discussion.[4]
Here's what Wikipedia says:
I just emailed their sales department. I would recommend everyone else do the same.
Router company that threatened a reviewer loses Amazon selling license
http://arstechnica.com/tech-policy/...dditor-for-negative-amazon-com-router-review/
Just read this.
And it sucks for the troll
when they troll you?
clearly a troll
the internet troll
etc. . .
Free Speech (as defined by the Constitution of the USA) is only protected from government laws and regulations ... libel and slander are usually civil penalties and are not protected speech (as there is no government involvement in them) ...
Free Speech was never protected from interference or limitations by non-government groups (which is why an employer can fire you for saying things they don't like or prohibit)
WOW - Even if they are 100% in the right, what kind of company posts something like that on their facebook page? It's like my 10 year old is running a multimillion dollar company, and throws a hissy fit whenever she doesn't get her way.
Amazing. Way to cement your company name as the "oops, don't buy from them" brand.
Interesting news except that most links are dead. I wonder why?
Wow, you think this company is hurt? Not even close. There store is offline because they have put a wall up, it's cheaper then taking time to clean things out after the public pisses all over it in a hissy fit. Those two posts off that letter were four months apart, that dude must have a real hard on for this company. It's just a little too psychotic looking to me. In two weeks this thing will be forgotten and joe six-pack will be right back there buying $20 routers. And Amazon will be getting their slice just like before. Sometimes the masses are idiots and this certainly looks like one of those times. They think they are using the power of the internet to combat evil, what fools.
Yeah, I think they have damaged their placement in the Amazon marketplace. They might have the best $49.99 router on the market but their name is not Asus, Dlink, etc. so they need that 4.5 star rating and that position to encourage people to buy their product before they make a name recognition purchase from someone else. That's why they sent the letter to the guy in the first place,to protect their position/rating. If you actually think the #1 position & 4.5 star rating doesn't matter for them you don't know how that marketplace works.
What they should have done was try and make the customer happy instead of threatening to sue him.
Yup, a lot of times that's a lot easier. Offer the full refund and sever ties and be done with it.What they should have done was try and make the customer happy instead of threatening to sue him.
Bingo, it will hugely impact their bottom line. Same with ebay sellers, if you're not a name brand that rating is EVERYTHING.Yeah, I think they have damaged their placement in the Amazon marketplace. They might have the best $49.99 router on the market but their name is not Asus, Dlink, etc. so they need that 4.5 star rating and that position to encourage people to buy their product before they make a name recognition purchase from someone else. That's why they sent the letter to the guy in the first place,to protect their position/rating. If you actually think the #1 position & 4.5 star rating doesn't matter for them you don't know how that marketplace works.
That's not a problem, that's a choice. It will play out good or bad for them or maybe it's have no real effect at all. But the company isn't wrong, they made a choice and it is justified. Whether it turns out to be a smart one or not remains to be seen.
I am perfectly happy letting this guy get fucked up in a civil suite so other can learn what this dude failed to learn. Your actions have consequences and free Speech doesn't mean you can say whatever you want to say. Some just have to be an example for others.
Sometimes the masses are idiots and this certainly looks like one of those times. They think they are using the power of the internet to combat evil, what fools.
What they should have done was try and make the customer happy instead of threatening to sue him.
They tried that initially, asking the guy to justify his claims. The guy just kept trolling with his baseless arguments. For those who didn't get a chance to read the thread before it was removed, the guy didn't have a problem with the product. For some reason he thought it was his duty to call out the company's reviews as fraudulent and to say that their product was a re-brand. If it was as simple as issuing a refund and moving on they likely would have.
I agree the better thing to do from a company standpoint would have been to address the issue and move on. If the guy follows up just ignore his follow up posts or ask Amazon to remove them. The company went too far not realizing that people would read dramatic headlines about a person being sued (he wasn't) over an Amazon product review (it wasn't) and wage an Internet campaign to destroy the company. Lesson learned. This case will probably be cited in business textbooks for decades.
They tried that initially, asking the guy to justify his claims. The guy just kept trolling with his baseless arguments. For those who didn't get a chance to read the thread before it was removed, the guy didn't have a problem with the product. For some reason he thought it was his duty to call out the company's reviews as fraudulent and to say that their product was a re-brand. If it was as simple as issuing a refund and moving on they likely would have.
Wrong way of doing it. The routers are close enough to the same that they have the same FCC ID's. Regardless of what the guy posted, threatening him with a lawsuit was not the answer. Issue a refund and post up a review reply differentiating your product and showing why people should consider it.
Instead, they went looney toons lawyer on the guy and Amazon blasted them off the marketplace. They have zero tolerance for that shit.
...and then what do the do about the claim that they post their own fake reviews?
Yeah, I think they have damaged their placement in the Amazon marketplace. They might have the best $49.99 router on the market but their name is not Asus, Dlink, etc. so they need that 4.5 star rating and that position to encourage people to buy their product before they make a name recognition purchase from someone else. That's why they sent the letter to the guy in the first place,to protect their position/rating. If you actually think the #1 position & 4.5 star rating doesn't matter for them you don't know how that marketplace works.
Gotta love reading those articles.Looks like Mediabridge lost this one big time:
http://www.nationaljournal.com/tech...eviewer-just-lost-its-amazon-account-20140509