No, not like Google and other internet services. One service is taking up 60% of their bandwidth, one service. So its not the same thing at all. Plus they are using Verizon Bandwidth to put out a competing product to FIOS TV, yet Verizon gets nothing for it. And it isn't just Verizon against Netflix, its really Verizon and Cogent. ISPs have peering agreements with other ISPs to use each other's networks to deliver their traffic. Part of Verizon's complaint is that Cogent is using far more of Verizon's bandwidth than Verizon is using of theirs. So basically what they are saying to Netflix is that there needs to be a new peering agreement between Verizon and Cogent. That is a perfectly legitimate gripe on Verizon's part.
Unfortunately for Verizon, all the consumer sees is that they can't get Netflix data and the consumer doesn't care about peering agreements between ISPs or that Cogent is belligerent and refuses to even pay the already agreed upon rates nor restructure the peering agreement for current circumstances. So Verizon throttles traffic from Cogent as a response to Cogent refusing to pay, and the consumer only sees that they can't get Netflix.
Verizon gets nothing? How about the expensive monthly fees payed for by every single subscriber accessing their service.... It doesn't matter if it's competing with their own business, that's what happens when ISPs are also content providers. Maybe they need to change their business model to keep up with the times and try actually competing with Netflix instead......