WorldExclusive
[H]F Junkie
- Joined
- Apr 26, 2009
- Messages
- 11,548
The 5870 and the 5970 also had extreme price bumps from about Jan. 2010 till the 480's came out. When I bought a 5970 in Mar. 2010 I thought it was a great deal at $680 (even though I got a stock 5970 instead of the 5970OC I had ordered) after instant coupon as most other e-tailers were charging $800 or more at the time. Similarly, the 5870's were often $400-$450 plus rather than the $379 list.
If people are willing to pay the mark up that's on them, but the list price is what is being debated. The 5870 and 6970 both listed below $400. The 7970 would be the first time AMD goes above that in years for a single GPU.
AMD customers typically are looking for a value solution and charging $400-500 will cut their customer base short. They still will sell out, but after stock meets demand, people will rather get Nvidia's next card over the 7970 if both are $500.
Here's hoping for $380-425. All speculation of performance commands X price are rumors and assumptions until NDA is lifted.
Just last year the 6970 was forecast to be a $450-500 also until they didn't live up to expectation of beating the GTX 580.
I agree with this article:
http://alienbabeltech.com/main/amds...ming-hd-7970-exposed-a-short-lived-video-card
If they price it at $500, it's reign will be short lived.