Terry Olaes
I Used to be the [H] News Guy
- Joined
- Nov 27, 2006
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If youre the type who shops online and puts things in your cart or otherwise start a transaction only to cancel or clear the cart before buying, this article should pique your interest. A web service called Abandonment Tracker Pro is set to release next month and will give retailers the ability to engage you in remarketing tactics, which sound very similar to those used by vehicle and other big ticket salespeople when you leave the lot without buying something.
Abandonment Trackers remarketing depends upon knowing the e-mail address of the wayward prospect; knowing the phone number will make follow-up phone calls possible, too. (And if youve signed in, a store would be able to find you with the e-mail address you provided when you registered.)