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Amazon Exclusives has topped $50 million in sales less than a year after it launched. The company says it has plans to expand the site and broaden product categories.
The sales represents a tiny fraction of those on Amazon's third-party marketplace platform, which allows other merchants to sell on Amazon's site. Third party merchants account for roughly 40 percent of Amazon's total site sales. But Amazon said the store serves as an important avenue for the retailer to get first dibs on new products that could be the next best-seller on the marketplace platform.
The sales represents a tiny fraction of those on Amazon's third-party marketplace platform, which allows other merchants to sell on Amazon's site. Third party merchants account for roughly 40 percent of Amazon's total site sales. But Amazon said the store serves as an important avenue for the retailer to get first dibs on new products that could be the next best-seller on the marketplace platform.