WDLabs Announces Software Platform To Accelerate Vidity Deployment Of Next Generation

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WDLabs™, a business growth incubator of storage solutions leader Western Digital Corp. (NASDAQ:WDC), and world leader in storage solutions, today introduced a new software platform to simplify and speed up the creation and deployment of VIDITY™ enabled products and services. VIDITY gives consumers the freedom and flexibility to download and store their movies on a wide range of devices and delivers the highest quality playback of content including 4K Ultra HD movies with high dynamic range (HDR).

The VIDITY Software Platform by WDLabs is built around open standards and will bring VIDITY protocols, security and standards-based manageability into one integrated solution optimized for next generation premium 4K Ultra HD HDR video devices such as TVs, optical media players, and digital media players. The VIDITY Software Platform by WDLabs is supported and validated by the established and expanding VIDITY hardware, software, and certification ecosystem that will provide common building blocks for next generation video devices and Over-The-Top (OTT) services. This new software platform accelerates the availability of VIDITY enabled 4K Ultra HD HDR devices by enabling innovators to focus on value-added features and differentiation.
 
LOL. TOO LATE.

Technicolor and the UHD Alliance is already there. That train has left the station. And if you're a content creator who are you going to go to? The guys who make hard disks and shitty Roku clones or TECHNICOLOR?

There will be no "standards" here. It'll be more proprietary tech like Dolby Vision mucking up the works and slowing things down along with hefty royalty fees to WD in order to use said "standards."
 
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