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The PGA TOUR and Microsoft Corp. have entered a three-year relationship that will focus on technology and media integration. The solutions will be designed to instantaneously mine the TOUR’s vast video library and statistical information to enhance and simplify the way data is interpreted, providing fans, players and commentators new and engaging ways to access insight as never before.
“The PGA TOUR is thrilled to enter into this relationship with Microsoft which, at its core, is designed to produce deeper, richer and more immersive content for our fans to consume across all of our platforms,” said Tom Wade, the PGA TOUR’s Chief Commercial Officer. “We also look forward to working with such an iconic global company as it activates broadly across PGA TOUR golf to further grow its business.”
“The PGA TOUR is thrilled to enter into this relationship with Microsoft which, at its core, is designed to produce deeper, richer and more immersive content for our fans to consume across all of our platforms,” said Tom Wade, the PGA TOUR’s Chief Commercial Officer. “We also look forward to working with such an iconic global company as it activates broadly across PGA TOUR golf to further grow its business.”