What Makes Uber Run

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Apparently it takes a lot more than gas and contract labor to make Uber run. Whoddathunkit? ;)

Kalanick tends to micromanage certain parts of the business—pricing, for instance, as well as recruiting—but the company’s local general managers, who tend to be hustlers hired in his own image, are given wide latitude in figuring out how best to attract drivers and riders to the service. "I don’t make decisions unless I’m all the way in the details," says Kalanick.
 
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