Obvious Study Is Obviously Obvious

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Hey everyone, did you know that kids watch less TV than adults? Why? Because they are spending all their free time online. This study was brought to you by researchers that have been in a coma for the past decade.

The average child watched 1 hour and 32 minutes of live TV, almost exactly half that of the average adult. Instead they are turning to internet video sites, like YouTube and Vimeo, as well as video hosted on social networking sites like Twitter and Facebook.
 
Sometimes they do a seemingly obvious-result study as a precursor to a more expensive non-obvious study.

Maybe what percentage of tv time is spent focused on the tv as opposed to on mobile devices browsing twitter/facebook especially during commercials. Are tv ads targeting kids getting any viewership amongst those watching the shows? They might need to account for multitasking kids.
 
Actually, this is not so obvious- not only do you have numbers which social scientist may find useful in, say, comparing habits across borders but additionally imagine you are living a hundred years in the future and you want to know how TV viewing changed to internet usage in these times, where are you going to get the numbers (all the while cursing at those stupid people who didn't keep track because this was too obvious)?
 
My kids have grown up with Netflix, Hulu, Youtube, etc. They don't know what cable or "tv" is. They usually watch these services on iPads.
 
Everything on cable TV sucks. Both adults and kids know this.

Plus as said above a lot of poor use Netflix and similar now.
 
Within 20 years, conventional TV will be hurting bad because people won't feel the need to have it and that's why I'm scared of big ISPs (whose primary source of income is TV) having too much control over the internet pipes. If they can't make money from TV subscriptions, they'll just charge $200/mo for internet service and raise prices once a year so they can show their shareholders how they've had year-over-year increase in revenue without spending any money increasing the quality of their service.

We're gonna be outta the B and into the F if someone doesn't come up with a solid solution for protecting consumers from anti-competitive ISP practices.
 
Within 20 years, conventional TV will be hurting bad because people won't feel the need to have it and that's why I'm scared of big ISPs (whose primary source of income is TV) having too much control over the internet pipes. If they can't make money from TV subscriptions, they'll just charge $200/mo for internet service and raise prices once a year so they can show their shareholders how they've had year-over-year increase in revenue without spending any money increasing the quality of their service.

We're gonna be outta the B and into the F if someone doesn't come up with a solid solution for protecting consumers from anti-competitive ISP practices.

I'm really worried about this too but it's more like 5 years (10 max).
 
Hey everyone, did you know that kids watch less TV than adults? Why? Because they are spending all their free time online. This study was brought to you by researchers that have been in a coma for the past decade.

It's how science works- no matter how "obvious" the hypothesis you need to test it rigorously with a statistically significant number of data points and draw your conclusion based on the double blind results which then have to lie within the predetermined error bars. Hearsay doesnot work when you are publishing papers and involved with studies that may be applied to many other research avenues (aka get referenced in other journals).
 
It's how science works- no matter how "obvious" the hypothesis you need to test it rigorously with a statistically significant number of data points and draw your conclusion based on the double blind results which then have to lie within the predetermined error bars. Hearsay doesnot work when you are publishing papers and involved with studies that may be applied to many other research avenues (aka get referenced in other journals).

Hooray, someone gets it! :)

Unfortunately most people believe the fairy tale that they're the most unique, best, special skilled awesome snowflake from the day they were born (or earlier, some parents even relate stories of the fetus kicking in the womb as though they have meaning!). So, of course their random beliefs are factually "obvious" and need no proof.
 
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