Indiegogo Co-Founder: 'We've Made Failure More Efficient'

The "quote of the day" belongs to Indiegogo's Danae Ringelmann.

That's because Indiegogo, the crowdfunding startup she helped found, helps separate good ideas from duds in a relatively painless way. "We've made failure more efficient," Ringelmann said in an interview at the Web Summit tech conference here last week.

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"As long as we get a portion of every dollar that give, their failures are our successes!"

Making failure more efficient isn't necessarily a bad thing.

It's better to find out early-on that nobody wants your product, instead of finding out AFTER you have already run up massive bank loans and filled a warehouse/landfill with crap nobody wanted in the first place.

Maybe Atari would still be around if someone had added some "efficiency" to the development of the E.T. game.